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It's not easy to digitize your business and make the leap to ecommerce. That's why in this post we give you some tools to simplify the process.
Innovation
Ecommerce: 5 essential tools to survive in 2021

E-commerce, or ecommerce it has only grown in recent years. And in 2020, it broke all records, largely because of the onset of COVID-19.

This trend, far from being one-off, is something that is here to stay. Forecasts suggest that in 2025 one out of every four purchases in the sector Retail will be online.

forecasting del impacto del ecommerce hasta 2025

This change in consumer mentality has caused many traditional sales companies to switch to e-commerce.

This leap may be a bit dizzying, but there are many software companies that are doing their best to break down all barriers and make online sales available to everyone.

Therefore, if you want to sell online, and not die trying, here is a list of tools that will save you hours and hours of work:

1. Online trading platform

The most important thing to be able to sell online is (how could it be otherwise), a platform that allows you to display items and connect with potential buyers and make sales. An online showcase where you can include all your stock in an attractive way.

To do this, there are dozens of tools that will allow you to update your inventory, provide you with a secure payment gateway so you can carry out transactions and where you can find templates to create a personalized experience for your customers.

Here are some of the most interesting options:

  1. Shopify
  2. Woocommerce
  3. Prestashop

2. Customer Relationship Management (CRP)

Customers are the core of your business. That's why it's essential to have tools that allow you to connect with them in an organic way and offer them channels where they can connect with you.

Having a CRP is an economic way to centralize all those communications, and also to obtain valuable insights with which to improve.

Here is a selection:

  1. Intercom
  2. Froged
  3. Zendesk
  4. Crisp

3. Shipping planning and management

One of the most important points of eCommerce is the delivery of products. A bad delivery experience can ruin the entire shopping experience. That's why it's important to make a good investment in logistics.

Depending on the type of eCommerce, we can talk about own logistics, outsourced logistics or a mixed profile.

In the case of outsourced and last-mile logistics, localized providers have emerged in recent years that offer quality services at reasonable prices.

  1. Envioclick
  2. iVoy
  3. Stuart
  4. MOX

In the case of having logistics within the company itself, it is important to have a service that performs route planning and optimization and that allows delivery people to capture evidence of delivery and track the route.

  1. SmartMonkey Planner

4. Enterprise Resource Planning (ERP)

Sooner or later, every growing company needs one of these. Enterprise resource planning software allows you to manage every aspect of everyday life. Consolidation of expenses, management of packing slips, personnel management.

In this regard, large companies opt for corporate solutions such as SAP, Sage... among others.

But there are also cloud solutions that, for a much more affordable price and with a simple configuration, will satisfy all your business requirements.

  1. Holded
  2. Odoo
  3. Microsoft Business Center

5. Warehouse Management Platforms (WMS)

If you have already gone through all the previous screens and your eCommerce has ceased to be a modest garage store and now you have your own warehouse, you probably need a warehouse management platform to have control of all your stock.

This type of software gives you a detailed view of all the available resources and a complete traceability of everything that enters and leaves your warehouse.

In some cases, this type of software comes as a module of the ERP itself. But there are also dedicated tools that will simplify the management and monitoring of your warehouses:

  1. Oracle Warehouse Management
  2. Mecalux
  3. Stockpile

If you want to know more about logistics or ecommerce you can contact us through Of the chat and our team will be happy to answer all your questions.

Ecommerce: 5 essential tools to survive in 2021
Green Logistics: Reference to all those actions aimed at measuring and minimizing the impact of logistics on the environment and cities
IA
Green Logistics: discover what it is and how to join the current market trend

Don't be left behind and join the latest trend in the sector with Green Logistics

In the last year, especially marked by the pandemic resulting from COVID-19, a new trend has become popular in the logistics industry characterized by greater environmental responsibility in terms of resource use and process management. This trend is what we now know as Green Logistics.

In a global context in which climate change is already one of the main concerns for citizens, sustainability plays a leading role in the priorities of many companies. This concern also applies to many industries, such as logistics, due to the constant CO2 emissions produced while traveling. For all these reasons, sustainability is already a key element in logistics processes, which have been forced to generate while developing new models that integrate environmental vision into their processes.

Below, we explain what it is and how you can join the Green Logistics:

La Green Logistics refers to all those efforts and actions aimed at measuring and minimizing the impact of logistics on the environment. In short, a set of initiatives to reduce the environmental impact derived from logistics activity.

logística-verde

According to the article What is Green Logistics and what benefits does it provide of ESIC, various solutions are proposed in the logistics industry to make it more sustainable and, in short, it can become what we already know as Green Logistics:

Delivery in bicycles, electric motorcycles, tricycles, quadricycles, as well as in electric vans and cars: The use of these vehicles would significantly reduce the emission of CO2 to the environment and would reduce current levels of pollution within large cities.

Autonomous vehicles: Mobile autonomous driving lockers that carry the package to the place of delivery, where the vehicle stops, waits for the customer to pick up their package from the assigned locker with a pin code and follow their route until the next delivery (...). In this way, CO2 emissions would be significantly reduced and the delivery of packages would be expedited.

Urban minihubs: To reduce pollution in cities and traffic jams caused by the increasing number of vehicles that enter and leave them every day, it is proposed to place minihubs within cities that avoid such journeys (...). This reduces CO2 emissions and offers a distribution solution that is closer and more convenient to the customer.

Mobile fleet management: These are computer systems that allow us to adapt the route to customer demand on a daily basis, through the use of mobile minihubs that travel to the required delivery area.

Delivery robots: The robots, made up of a wheeled table where packages can be loaded, would follow the delivery people, helping them to carry the heaviest shipments (...). This system can be very useful in places in the center of cities where road traffic is prohibited.

Benefits of Green Logistics in your company

Optimization of resources: use strategies to make effective use of resources, such as shorter and more efficient delivery routes, making better use of vehicle capacities and keeping them in good condition, among others. An example of this is the success story of the company Alfil Logistics, since with an efficient use of their resources, they managed to improve their productivity by 15% for the urban distribution of goods in the city of Barcelona.

Reduces the harmful impact on the environment: Thanks to the use of new ways of proceeding in logistics (the Minihubs urban, electric vehicles or route optimization), the impact of logistics operations on the environment is reduced, thus minimizing the known carbon footprint and improving life in cities.

Economic savings: The new ways of doing things in the logistics industry, making it a much more sustainable sector, also bring economic benefits, since the use of electric vehicles, together with efficient route planning, can reduce and increase productivity while reducing fuel consumption, among others.

Improving your company's corporate social image and brand value: Nowadays, organizations understand sustainability as a priority issue, and this is reflected in their value proposition. For this reason, more and more companies are taking sustainability into account in their activities and, also, as a value proposition in their marketing and communication strategies, as is the case of Savinco

Bicicleta reparto de mercancías sostenibles
Koiki, a social responsibility company in the delivery of goods in the last mile

How to join Green Logistics?

With an effective use of resources and logistics processes, such as planning more efficient and shorter routes or the use of less polluting vehicles. All of this will not only contribute to environmental efficiency but also to greater economic profitability for companies.

Join Green Logistics with Routal Planner for efficient and sustainable route planning.

Green Logistics: discover what it is and how to join the current market trend
Farmily success story. How an ecommerce uses Excel/Google Spreadsheet to manage and optimize their delivery routes in the last mile
Success stories
Managing a last-mile ecommerce business using Excel — Farmily Success Story

If you're still managing the last-mile routes of your ecommerce with Excel or Google Spreadsheet, don't worry, you're not the only one, but you probably need some help

Our goal is to make life in the last mile a little bit easier and more efficient. But before I go into detail, let me tell you the story of Eduard at Farmily.

cesta verduras farmily - ecommerce última milla
Farmily — Products direct from the producer

Farmily It is a small business that distributes fruit and vegetables at home, direct from the farmer. I am a customer myself and I can say that I have eaten the best strawberries of my life. Even better than those in my small urban garden, which hurt my little pride as an amateur farmer.

As a good entrepreneur, Eduard decided to set up his own online store and manage the entire process: generating demand, preparing shipments and delivering to the customer. I was clear that if I wanted to provide a good service, I needed to control the entire chain. You can imagine that before Routal, management was completely manual. Several Excels, papers everywhere, the odd shipment lost, nothing that didn't happen to you.

For him, just organizing the routes could take several hours a day, sometimes it was hell when one of the delivery people failed him. One day that this work was unsustainable, delaying preparation in the warehouse and impacting the quality of the service and preventing customers from repeating. For Eduard, continuing to work in that way made it difficult for him to grow and did not allow him to live in peace.

The daily problems of managing an ecommerce manually last mile

  • I spent many hours planning routes.
  • The preparation in the warehouse was delayed
  • The performance of the routes could be clearly improved (but I didn't have much more time)
  • I didn't sleep well at night

Eduard wondered if there was another way to do things. You can imagine that living in the countryside (as a family of farmers) rethinking what was established was not very common in their environment but I was clear that I needed to change something. Fast.

I agreed with Eduard speaking through the Chat, (I recommend that you use it, we have experts in last mile logistics who can help you improve your processes) and he told me that he controlled Excel and that he managed the entire company with this tool but he didn't use any other application other than email and Whatsapp to communicate with the delivery people. Every day at Routal, we see hundreds of small businesses that operate that way and suffer with the manual management of their operations. There is life beyond the spreadsheet and it's a better life.

I encouraged him to Watch a video of less than 5 minutes upon how we could help you save time in your daily life. In addition, you could try the tool at no cost..

In less than 30 minutes I had understood how the tool worked and I had my next day's schedule ready and saved a vehicle. I'll let you imagine what happened the next day.

He came back, every day. Routal Planner became an indispensable tool for their daily lives. But Eduard wanted to save himself one more step. The step of having to download files and copying cells from one file to another. From the product team, we thought about how we could help so many users who use Google's online Excel and have to carry out that process every day. At that time (and a few hours of development later) the add-on was born that integrate Google Spreadsheet with Routal Planner for all licensed customers Gorilla 🐒

And Kong 👑

completely free of charge.

google sheets integrado con smartmonkey planner

This integration allows Eduard and any Google Sheets user to easily and quickly import all stops/deliveries in a schedule with just one click. What used to be 10-15 minutes of downloading, adjusting and uploading is now literally 2 clicks (open the plugin, upload to the plan you need).

In this video you can see the entire process. Sit down, get ready, because 30 seconds are very intense (of which the upload time is no more than 10s).

Try it for free!

This is the story of a traditional small business that didn't want to settle and decided to improve its daily lives. I encourage you to follow in his footsteps and not stop growing like Eduard. I leave you with the most repeated questions that our users ask themselves and that we like to help them answer.

Don't I have time?

I understand it, I share it and I am convinced of it. You've come this far and others have done it. You know you need to do something different like Eduard did. As a teacher I had when “I didn't have time to do my homework” said: Time is relative, use it properly and invest it; it will give you back much more time than it will take away.

Will it be complicated?

If you are managing your business with Excel and are able to remember each of the pages, files and how they are organized, I assure you that Routal Planner will seem like child's play to you. If we can explain the operation in just 4 minutes, it won't take you more than 20 to get everything working (and if you have any questions you can consult our documentation or let us help you in our chat).

I'm too small for all this

That's one of the reasons why many users don't dare. They always expect to be bigger, better, better-looking. In my opinion, you manage to get bigger, offer a better service and get customers to repeat when you do things right. Excel is fine when you start, but not forever. Adding specialized tools that help reduce process times, increase performance and improve delivery convenience makes companies better, bigger and more beautiful.

We have customers who started with just 3 or 4 deliveries a day but wanted to improve the service. They wanted to save time, to let the customer know where the delivery person is, to have information at all times, and much more. All of this has allowed their customers to repeat. Improving has allowed them to grow and what used to be a vehicle is now more than 10 in just one year. You can do it, too, and it's easier than you think.

What does this integration allow?

With the Routal Planner route optimizer integrated with Google Spreadsheet, we allow any company that manages its daily lives using spreadsheets/Excel to continue operating in the same way while obtaining the performance improvements of a route optimizer. Savings of more than 30% of last mile operating costs, reduce planning times by more than 80% and improve the service delivered.

Facilitating data migration further helps reduce management and planning times, making it an almost automatic process. The goal is for you to spend time on tasks that really add value to your business. Technology must be on the side of users and that data flow without any friction.

How much does this plugin cost?

Free, nothing, Free. It is part of the license Gorilla 🐒

And Kong 🦍

, so you can try it with your trial account (🤫 you only have 10 days, make the most of them).

Contact us for more details and any questions or suggestions you may have!

Managing a last-mile ecommerce business using Excel — Farmily Success Story
How the COVID pandemic has affected recycling, especially in countries like Chile.
Success stories
Paper, cardboard and PET ♻️ heroes in times of COVID

GManage recycling when no one has access to the recycling bins

Operario moviendo el material compactado

The coronavirus crisis has had major repercussions on a global scale. From the economic shock resulting from a major financial crisis to social disruption and citizen unrest in this “new normal”. However, there are consequences of the pandemic that have not enjoyed the same media repercussion despite sharing their degree of importance, as is the case of sustainability and recycling.

An adverse effect throughout this prolonged pandemic year has been the strong demand for single-use products (mostly plastic), such as gloves, masks or protective screens, among others. The increase in this type of waste has skyrocketed and even today they pose a difficult problem of environmental unsustainability.

The decomposition of such waste in a sustainable manner has become an arduous task, since energy expenditure is high in addition to producing high polluting emissions in the incineration process. This, added to the already prevalent problem of “climate unsustainability”, could easily have led us to think of a real environmental disaster on a global scale. However, according to sources such as Eldiario.es, state that an adverse effect of the pandemic has been increased environmental awareness and an increase in domestic recycling.

According to this medium, more quantity is currently being recycled compared to previous “pre-pandemic” years, in addition to other types of hitherto invisible waste, such as those mentioned above, are also recycled. In this way, everything suggests that commitment to the environment, despite suffering such a dramatic situation as COVID-19, has occurred in an increasingly firm custom in homes, thus becoming a practice of irrepressible promotion.

Operario controlando el material compactado

And why the other heroes of the pandemic? Because despite the exponential growth in terms of environmental awareness, dealing with the pandemic situation has not been easy for recycling companies. There have been exceptional situations, as has occurred in some homes and surroundings in Chile, where it has not been possible to have suitable points to be able to recycle properly (the appropriate recycling containers were not available), which made it difficult to carry out this practice. This, together with the inconvenience of the strictest home confinement stages, posed a great challenge. Taking into account this problem, companies such as Chile Rembre have been able to find a solution. Thanks to your proposal S.O.S. Rembre, managed to overcome the obstacles of the pandemic by facilitating the practice of recycling thanks to their home waste collection service. The sole responsibility of the users who participated in this initiative was, solely, to collect all those containers or waste that could be recycled, such as cardboard, plastics, metals and glass.

05

Given the significant growth in operations, as each family had to visit practically door-to-door, Rembre was forced to look for a tool that would help them plan their waste collection routes more efficiently. Smartmonkey.io Planner it has allowed them to efficiently, quickly and safely manage all routes, reducing routes, fuel consumption and emissions by more than 30%, helping to have even more efficient and environmentally friendly operations. Without a doubt, a solidarity project committed to the environment that has made this crisis a more livable world.

Untitled
Door-to-door waste collection truck

This health crisis has shown us the importance of being able to count on a more sustainable world that must be preserved. Therefore, simple gestures such as the practice of recycling or improving the efficiency of last-mile operations can represent the necessary change towards a better planet.

We encourage you to recycle a little more and to improve the efficiency of your last mile operations in a simple way and completely free of charge with Routal Planner.

Paper, cardboard and PET ♻️ heroes in times of COVID
Savinco.org and SmartMonkey.io success story for optimizing the distribution of small producers.
Success stories
Savinco ❤️ Routal

Today we bring an article that fills us with pride, we are very grateful to have met the team of Savinco and to be able to do our bit to the incredible social impact project that they are carrying out in Peru and Ecuador.

The case of Savinco Social Finance and how they create better futures in Latin America:

savinco1

Most residents of rural areas of these countries face 3 problems when managing their income, the first is that There is no habit of saving which translates into a constant vulnerability because it does not generate a fund that they can access in the face of any need. The second problem is that, due to their low incomes and poor economic stability, banks and other financial institutions They deny the delivery of credits, but even when they do, we come to the third problem, which is the lack of financial education so this credit can cause more difficulties than solutions.

The mission of Savinco is to improve the quality of life of families through financial inclusion, they achieve this by providing a comprehensive solution that directly attacks the 3 problems mentioned, the first thing they do is form groups of between 15 and 40 people that function as a support network that meets once a month. These groups receive training on how to manage their finances by qualified coaches, at each monthly meeting of the group Savinco receives savings from each of the members and provides them with access to credit with better conditions than the market.

To manage all this, they use their technology. Qmobile a software that allows users to track their progress, their money movements and, above all, to make the entire process transparent.

The project of Savinco It bears the name of “Save to learn” and it opens the door for these people to achieve financial independence, but how big is this project?

These are currently the numbers:

savinco2

The most surprising thing about these numbers is that they weren't enough for Savinco, they were still determined to provide more tools to their groups and decided to create Savinco Rural, a platform that operates in Ecuador to sell products between its groups. They carry tomatoes, lemons, passion fruit, corn and even honey that they buy in some groups to resell in others, creating their own market and boosting income capacity among their members.

This is when it comes in Routal, with hundreds of different locations for each group and more than 19,000 members, it became very difficult to manage product shipments and movements. Our software allowed you to Savinco optimize their daily routes in order to reach more people and bring smiles where there were none before.

We invite you to follow this beautiful project on:

https://savinco.org/
https://savincorural.com/
https://www.facebook.com/SavincoEcuador

If you too have a social project that you think we can contribute to, don't hesitate to contact us!

Savinco ❤️ Routal
Alfil Logistics success story - Alfilexpress in e-commerce distribution
Success stories
Success Story: Alfil Logistics — Alfilxpress

Managing deliveries is a jungle, but there are cases where there is light at the end of dense and dense nature. Today we will talk about one of them and how they managed to solve the problems they faced when launching a new division focusing on last-mile offices.

Alfil Logistics Success Story:

Alfil Logistics is a company with 20 years of experience in the market, manages more than 300,000 shipments annually and has more than 400 employees. They had the objective of growing through a new service that would offer a comprehensive logistics solution for e-commerce and decided to do so through a new division that they called Alfilxpress.

El 95% of Alfilxpress deliveries were to private homes, this was the first problem since the systems they had been using were not optimal for last-mile transportation. Another weak point they had was that they did not have real-time information about their offices and what they did have was in different systems.

In addition to these problems, they had a high staff turnover as they handled high peaks in demand and had little time to plan their routes every day. This is how their exhaustive search for a solution began to help them optimize their service, enrich information and improve decision-making.

When they started using Routal they saw an improvement of a 15% of productivity in their delivery companies, they managed to reduce the number of vehicles they used in Barcelona, improved the quality of information and thus reduced multiple errors (such as constant problems they had with delivery addresses).

15% improvement in productivity

One of the big headaches of shipping management is failed deliveries, Alfilxpress I managed to reduce them considerably thanks to the fact that our platform offers a system to notify consumers that their package is close to arriving and also allows us to link addresses with the delivery time windows selected by customers.

Another great advantage is that now Alfilxpress you can track your vehicles live, see the comments of each incident and be able to react quickly to any unforeseen event, all thanks to the visibility we provide on our platform.

Just like Alfilxpress, hundreds of customers are discovering the benefits and tools it offers Routal to be able to cross the jungle of deliveries.

We hope this article was useful to you and if you have any questions don't hesitate to contact us!

Success Story: Alfil Logistics — Alfilxpress
How to organize distribution in the low emission zone of Barcelona ZBE, in less than 3 minutes and with the help of a route optimizer
Logistics
How to organize your routes through low-emission zones: The case of Barcelona and its ZBE

Pollution in cities is a problem that governments are beginning to attack based on regulations and sanctions. We have several examples such as Madrid (Central Madrid) or Barcelona with the new ZBE Low Emission Zone.

Specifically, the latter is about to come into force for a very important part of our users, the carriers who operate vans within the city of Barcelona. Specifically those who operate with category N1 vans without environmental label They are those who, starting from April 1, 2021 are banned from entering in the city during peak hours (7:00 — 20:00). Basically work schedules.

Zona de Carga y descarga barcelona
Loading and unloading area in Barcelona

For more information, we recommend visiting the City council website dedicated to mobility in the ZBE since allow the circulation of this type of vehicle with a special permit for a maximum of 10 days. Totally insufficient for industrial use, but it allows us to have a “wild card” for days when there is no other solution.

How do we organize delivery with a hybrid fleet and services inside and outside the ZBE?

This regulation is forcing all companies operating in this area to update their fleet, but these vehicles have not yet reached the end of their useful life. With the difficulties of the pandemic, it is normal for companies to want to extend their investment in these vehicles for a few months, which generates extra planning and organization work.

The easiest way to organize routes is through a route optimizer such as SmartMonkey.io, which allows you to identify those services that require a vehicle with a special feature. In this case, low-emission vehicles. In this way, it will be the system itself that will automatically assign us those services within the ZBE to the vehicles that can perform them without us having to dedicate a second to them.

What happens to those services that are found just before entering the ZBE?

This is the common problem of not having graphic tools for planning. The optimizer itself will detect that those customers who are on their way to these low-emission vehicles are the ideal candidates for their realization, and will be assigned efficiently. The solution of distributing and dividing into low emissions and not often generates solutions that are not as efficient as possible and therefore tools such as Routal.com are able to offer savings of more than 30% in time and travel.

Do I need a route planner for my operation?

The advantages of a route planner are not limited to the organization of low-emission zones. An optimizer allows you to calculate the order and routes of all your vehicles in a matter of seconds. That means saving planning time, reducing errors, being able to standardize your operations and allowing anyone in your company to be able to manage a process as complex as distribution. Don't you believe me? Watch this video and you'll see how simple it can be 😉

How to organize your routes through low-emission zones: The case of Barcelona and its ZBE
Fear of change in logistics organizations. We talk about the impact and adaptation to change in changing environments.
RoutalMinds
MonkeyMinds — The fear of change in the logistics sector (From talent to roundabouts)

In this article, we'll talk about what roundabouts and organizations have in common.. Let me start with the obvious differences:

  • Un roundabout is a road construction designed to facilitate traffic flow at intersections that cross roads.
  • Una organization is an administrative structure and administrative systems created to achieve goals or objectives with the support of people themselves, or with the support of human talent or other similar characteristics.

The question is:

What do a roundabout and an organization share?


Before we can answer that question, we need to understand its use. In Europe, the use of roundabouts is widespread (25,000 in the United Kingdom, 50,000 in France, etc.). In recent decades, its implementation has grown a lot. The reasons are obvious: They reduce the number of accidents, improve the speed of passage, reduce pollution and are cheaper to maintain.

Different scientific studies have demonstrated the benefits and benefits of Roundabouts front traffic lights (traffic lights go...). The question that one can ask is why a country like the United States has barely 7,000 roundabouts, when in terms of surface area and inhabitants it far exceeds all European countries?

The answer lies in the fear of change. Everyone knows how a traffic light works (even my 4-year-old daughter knows when it can pass). Our decisions behind the wheel in front of a traffic light are automatic, requiring no mental effort. On the other hand, venturing into a roundabout requires maximum concentration to avoid a collision. I still remember learning to drive and having to go through the big and dreaded Plaça Espanya Barcelona, it was almost like going into hell... and I think it still is for many drivers.

Fear of change usually causes an opinion contrary to a new proposal (no matter how many studies say that the change will improve some aspect). This reasoning sometimes reminds me of our sector, logistics. Not infrequently do we encounter people within organizations who, because of this fear of change, are unable to see the potential for improvement of a new tool or process.

Oddly enough, the opinion of the population regarding the construction of a roundabout and the use of route optimization tools are very similar. The percentage of people against building a roundabout ranges from 60%-80%. A number similar to the number of companies that decide that they are not interested in saving logistics costs by 30% through a route optimization solution such as Routal.

Imagine getting through the first call, convincing the management team and the head of operations. Queda the difficult task of convincing the end user. The one who may view your solution with suspicion and disbelief. The question that person usually asks is the following: “A tool that will make my life easier, make my work 30% more efficient than me and save me an hour a day on something as complicated as route planning? I know who will be the next to go to the strike lists...

The fear of change, combined with a fear of losing a job, generates a very high aversion to change. I don't blame them, it's natural and it perfectly fulfills the saying of “Little Virgin, little virgin, let me stay as I am”, or what is usually said in the world Tech,”If it works, don't touch it”.

In any case, I think that in a world as changing as the current one, with competition always on our heels, doing things the same way, because it has always been that way, is much more dangerous than starting to improve processes and use new tools and technologies. With clear common sense, but in the Long Run, I think or do organizations evolve and adapt or die out.

I think that is one of the main risks for organizations: The lack of talent in their teams that leads companies to not know how to adapt to new changes and condemns them to extinction. Xavier Marcet explains very well in just a minute.

In conclusion, companies able to adapt to changes, manage the talent of their teams and know how to manage change are much more likely to survive in an environment as changing and uncertain as the current one.

Xavier Ruiz — CEO

xavi ruiz 1

Post inspired by Freakonomics Ep 454 Roundabouts

MonkeyMinds — The fear of change in the logistics sector (From talent to roundabouts)
At Routal we have new ideas every day. In this post we explain how we landed these ideas and transformed them into a product.
Planner
From idea to implementation

The creation process is a very complex process that always Part of a idea. But an idea in itself is nothing more than a seed that needs to be watered and cared for patiently. Not all ideas end up blossoming, and it's important to know why.

There are generally three reasons why an idea fails; 1) It wasn't a good idea 2) It wasn't executed properly 3) The context wasn't right.

At Routal, over the years, we have had failures of all three types. We have had crazy ideas that have ended up turning into failed projects. Good ideas that have gone down the drain because of not knowing how to put them into practice. And finally, great ideas for which we didn't have a suitable market context.

In this article we are going to work on a framework for how to move from idea to implementation to ensure that our idea grows and develops correctly.

IMG 20210127 095909 11
The implementation process

1. Problem definition

TL; DR: If the idea I have is: “Buy me a hammer”, should be able to express as the solution to a problem: “I have nails to nail and for that I'm going to buy a hammer”.

An idea, in order to be evaluated from a market perspective, and to measure performance in the way we execute it, must be able to express itself as the solution to one or more problems.

In R&D environments, the idea usually comes first, and yet in a productive environment it is more common that the first thing that appears is the problem or the need.

  • Idea first: It occurs to me to buy a hammer, I look around the house and find nails to nail. I'll buy the hammer and nail them.
  • Problem first: I see that the house is full of nails, it occurs to me that I can buy a hammer. I'll buy the hammer.

What is essential is that they appear as an inseparable duo.

  • Just the idea: It occurs to me to buy a hammer. I'll buy the hammer. I'm looking around the house to see if there are nails. Since I can't find them, I use the hammer to eat my soup.
  • Just the problem: I find unhammered nails. I'm going to sleep crying because I don't know what to do with them.

In the case of the scenario”Just the idea” it is important to clarify that no, because there are no nails in my house, the hammer is a bad tool. We simply don't have the right context for that tool to be useful and to extract its value.

The output of this phase is a paragraph of text in which both the idea and the problem are identified in a clear and understandable way.

2. Conceptualization

Once the need or problem has been identified, the An idea becomes a solution. The objective of this phase is to detail the solution and to make the team agree on its scope and value.

Scope of the solution

Evaluating the scope of the solution consists mainly of placing the proposed solution in the current context of the company.

Let's imagine that a company is making hammers, and it occurs to someone that they should also manufacture screwdrivers. Determining the scope of the solution means defining whether they are going to manufacture flat or star screwdrivers, or both. Decide if they will use the existing production process to manufacture the new tools. Define if it is necessary to buy new machinery, etc.

Another of the key points to be defined at this point are the limits, where the proposal begins and where it ends; If a solution can work for everything, then it's good for nothing. It's very important to know when to stop. It is very tempting when you are defining a process, a feature or a product to say that “well, since we are...”.

To illustrate this, in the same hammer company they have decided to continue with their business and now they are going to produce a new hammer that has to be more ergonomic and lighter because they are having complaints from users about it. But an enthusiastic manager says “hey, users who drive nails usually screw in as well. Why don't we add to the hammer, while we are, a screwdriver tip and a level? That way, they'll have three tools in one.” This manager is joined by the manager of the support team and says “Besides, there are users who don't have the strength, why don't we add a second handle?” The marketing director also has his opinion on the matter and joins the brainstorming “And besides, it would be nice if it were friendly to girls and young boys who are our potential customers of tomorrow”.

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We need an idea to have a good definition of scope

It is likely that if we don't have a good definition of what the limits of the solution are, the initial value proposition will be blurred.

This doesn't mean that ideas are immutable, quite the contrary. But to carry out a value analysis we need to know What is and What is it not what we are proposing.

Valor

In the conceptualization section, we must also consider the potential value of the solution based on our experience. This calculation is speculative, but certainly, as the company's maturity in the area grows and the user base grows, it is easier to estimate it more realistically.

The points to be taken into account when calculating the value may vary depending on the environment in which the proposal is developed. In our case and for the product part we use the following elements:

  1. Target audience: Who is the proposal aimed at? What percentage of users does it affect? What processes does it affect?
  2. Technical Assessment: What infrastructure is needed to develop the proposal? Do you need to add new elements? What is the estimated development time?
  3. Return on investment: What is the cost of implementation (Time/Headcounts/Marketing/€)? What benefits are expected (upsales/new customers/landing visits)?

This time our hammer-maker friends, guided by their support team, have decided that it is necessary to design a hammer for left-handed people. Let's evaluate the value proposition:

  1. Target audience: All the left-handed masons in Spain (the country where we are currently selling) who are 10% of the existing 3M masons, or 300,000 potential users. It's a new product so it doesn't affect users who already have a hammer at home.
  2. Technical Assessment: New handles would have to be manufactured. All the necessary machinery is available and the implementation time would be two to four weeks since only a new mold would have to be manufactured.
  3. Return on investment: 4 operators and a project manager to make the new mold for 2 weeks 15000€, marketing campaign to promote the hammer 15000€. If you sell the hammer with a 10€ profit margin, you would need to sell 3000 hammers to cover costs.

The output of the conceptualization phase is a document containing the development of the Scope of the solution And the worth estimated.

From idea to implementation

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