Logistics 4.0

Success story of Tugou, a delivery company in Peru that has saved 15% fuel, 60% of planning time and reduces failed deliveries
Success stories
Tugou Success Story

Tugou, a scheduled delivery company, was looking for a solution to optimize its home delivery routes in Peru. They found SmartMonkey, tested the platform, and stayed with us. Discover the benefits and savings they achieved with SmartMonkey.

Tugou was born in 2020, in the midst of a pandemic to meet a need that entrepreneurs had. The starting point was to migrate from a trusted taxi service to a professional service, with transparency and confidence that your products will arrive in a timely manner. They sought solutions that would allow them to differentiate themselves from the competition as an added value and for that they explored digitization and route optimization tools. They tried two or three alternatives, and after a few months they found SmartMonkey on the market, tried the solution and stayed with it.

There are several reasons why they decided to choose Routal. First of all, in terms of user, administrator and end customer it is easy to use and friendly, therefore the learning curve of anyone who comes to work is short, and this It helps to reduce costs also in the case of staff turnover. On the other hand, it is competitive in the market in terms of investment. The Gorilla license offers in one what other companies offer in separate modules at a higher cost.

Daniel Campos, operations manager at Tugou, comments: “It's a platform that we use 24/7, which has been very supportive, and that in a very short time we have gotten to know thoroughly. It's a very webapp Intuitive and this is very important for someone who uses it on a daily basis.”

As for the tool, they believe that it is relevant to versatility in the planning modules to add restrictions: weight, volume, and distinctive load characteristics. Also important to them is the agility in route planning and visibility in real time, being able to see where the vehicles are located and at what times the deliveries are taking place.

The ability to have simultaneous access to the platform to see the programmed route is something that stands out: “We are 4 people who have access and we review the routes daily. It is one of the differential characteristics and very important to us. Also the fact that for the driver it is a webapp (and not an App) and it is easier for them to view it. Apps sometimes need minimal capacity on mobile phones, next-generation phones, use more battery and data. It's something that drivers value a lot,” explains Daniel.

Email and SMS notifications and alerts build trust with the customer and thus reduce failed deliveries substantially. Thanks to the platform, customers can be sure that their products will arrive at their destination.

“The speed of planning daily routes allows us to look at other business opportunities, for example, adding more customers or outsourcing to other companies.”

Regarding this time savings, Daniel comments: “It is something that we have found that the ease and usability of the platform is opening up the field for us to create an additional line of business to create routes for other customers, other companies that don't have the time or prefer to outsource the service. Otherwise, without this extra time, it would be very difficult for us to venture into other types of businesses.”

Tugou found a solution for their route planning and optimization that provided them with concrete savings in costs and time. This translates into improved productivity and business expansion.

See the results they obtained by optimizing delivery with SmartMonkey:

  • -15% fuel: effect of savings on travel
  • -25% reduction in unit travel
  • -60% planning time
  • -33% fleet: thanks to the optimization of the platform that allows you to make the same deliveries with fewer vehicles
  • -55% investment: lower platform cost for the same benefits or features. (in a single module, without having to pay extra).

If you too want to reduce costs and save fuel Try SmartMonkey free for 10 days.

Watch the video of the case told by his operations manager Daniel Campos and his business manager Henri Malleux:

If you want to know other success stories, I recommend reading A La Casa Delivery in Chile.

Tugou Success Story
How A la Casa Delivery Chile managed to set up a delivery service in Chile with few resources and offering great service to its customers.
Success stories
Success Story: A La Casa Delivery

From entrepreneurs to SMEs: how A La Casa Delivery began distributing its own products out of necessity and today it has helped hundreds of entrepreneurs from all over Chile. From market need to a growing business.

In 2019, Angela and Ignacio moved to Chile and began selling their products. Little by little they grew and came to make more than 20 deliveries per day. At that time and after trying different transport companies, they discovered that they were not satisfied with the delivery services available in their region. They didn't offer the service that their products required and saw the possibility of differentiating themselves by offering a better delivery service, so they decided to hire a person to make their own deliveries. The birth of a business out of its own need.

Over the months, they began to offer other entrepreneurs the service of home delivery with their delivery person. Thus, almost in the midst of the 2020 pandemic, it emerged A la Casa Delivery, a last-mile courier/delivery company for entrepreneurs and SMEs in Chile.

As quarantine restrictions in Chile increased more and more, the demand for delivery due to online purchases increased considerably, and deliveries per day became almost 600. Ignacio planned routes every night so that he could have it ready in the morning, and this required several hours. That work became unsustainable, inefficient and created a lot of problems. For that reason, they looked for a tool that could simplify their route planning work, which Ignacio did manually every day. After analyzing several alternatives, they discovered Routal.

After a demo, they started using the platform and solved their doubts thanks to the videos and articles from Routal. In just a few days they implemented the tool and started using it on a daily basis. Planning routes became a job of just a few minutes for Ignacio. In addition, I could obtain all the information in real time about the vehicles on the road and thus be able to resolve any incident that arises.

With the new addition of direct communication with the customer through SMS notifications, they were able to give more visibility to the recipient and thus reduce the number of failed deliveries. This directly influenced customer satisfaction, improving the score in the surveys that are sent after each delivery made.

Como A la Casa Delivery, hundreds of SMEs that benefit from the implementation of a digital solution for route planning and optimization, offering a better, more efficient and environmentally friendly service. If you are in charge of logistics for a small, medium or large company, we can help you digitize your operations in a few minutes, so that you can use your time on other more important tasks to boost your business.

Click here if you want to try SmartMonkey's Planner free for 10 days

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Success Story: A La Casa Delivery
Surely it has also happened to you: you buy something online that you need right away, but delivery times are a real nightmare.
How to reduce delivery times

Numerous studies show that it is up to 7 times more expensive to attract new customers than to keep existing ones. Therefore, taking care of the relationship with our client base is a better investment for our company, according to the specialized agency. Demandforce.

And how can we keep our customers? If your company is part of the logistics sector, keep reading, because we have a lot to tell you that will interest you.

Delivery times: the great logistical challenge

Surely it has happened to you too: you buy something online that you need immediately, but delivery times are a real nightmare.

It is nothing new to emphasize that the logistics sector is one of the most competitive and most competitive considering the operations of large companies, who offer increasingly shorter delivery times, of even hours. For this reason, offering an agile delivery service is currently one of the biggest differentiations and the main objective for any logistics company.

And now surely you have doubts: and how do I do it? Below we will explain the 3 essential techniques to optimize and improve your delivery times.

Techniques to reduce delivery times

Optimize routes

Route optimization will be your best weapon to reduce delivery times to a minimum.

For the route optimization prior planning will be essential: defining the total number of stops to be made, establishing a specific schedule or even detailing restrictions such as weight or volume in each vehicle. All these characteristics of our delivery route, if we take them into account at the time of planning, will help us to result in a customized route adapted to the operational needs of our company.

Once we have strategic planning, it will be time to optimize our route. We understand that a route is optimal and, therefore, is optimized, when the result is efficient in terms of time and mileage. Incorporating route optimization software in this step will be essential to have efficient routes, since using artificial intelligence it will effectively calculate in a matter of seconds what is the best route we can take. All of this will help reduce delivery time by more than 30% with respect to other routes.

Incorporate technology into your operating process

Digital logistics transformation is already a reality and, therefore, it is essential not to be left behind and incorporate it into our operations.

In order to be able to adapt to the needs of our commercial activity together with the technological requirements that are increasing at the social level, it is essential to include specialized software that not only improves the efficiency of our daily activities but also increases the level of competitiveness of our company compared to others.

An example of technological inclusion is the incorporation of a CRM (Customer Relationship Management) in our company. CRMs are software specialized in a set of practices, business strategies and technologies aimed at fostering an efficient relationship with our customers.

Communicate with your customers

In relation to the above, with regard to incorporating specialized software into our operations, it is also essential to have specialized programs in the direct communication with our users.

Not having direct and effective communication with your customers and even with the drivers and delivery people themselves is one of the biggest mistakes in logistics. Being able to enjoy direct communication channels that allow our users to know when they will receive a package, to verify that a service has been carried out or what phase of the operation it is in is key to effective deliveries and also to the satisfaction of all parties.

With SmartMonkey Planner you can count on each and every one of the techniques that will reduce your delivery times from day one. Do you want to try it? Now you can do it and for 10 days for free!

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How to reduce delivery times
Next, we'll take an in-depth look at two of the most popular operations: on-demand deliveries and scheduled deliveries.
Get carried away with deliveries on demand or be content with scheduled deliveries?

It might seem that in logistics there is only one path and that this is as simple as programming-deliver. Nothing could be further from reality, logistics encompasses a lot and since “a lot” is understood a multitude of types of operations, each with its own different requirements.

Next, we'll take an in-depth look at two of the most popular operations: on-demand deliveries and scheduled deliveries.

On-Demand Deliveries

On-demand deliveries, in English known as On Demand, are one of the most demanding operations in recent years, further boosting and strengthening the last mile.

On-demand deliveries cannot be planned, since they are operational and require a minimum of time from the time the order is placed until the delivery is made.

It's Friday night and you want to treat yourself with food Fast food. You call the restaurant and place the order. As soon as the food is ready, the delivery person will take your order home. This is an example of on-demand delivery.

With the example mentioned above, it is easy to see that at certain times when the restaurant has peak times when receiving orders, it will be difficult to cope with the growing demand, since making several deliveries on demand simultaneously is really complex.

Therefore, when delivering on demand, certain metrics should be taken into account, such as hours or days of the week if we follow the example of the restaurant (it will be essential to observe if orders increase on weekends and after 8:00 p.m.) and, on the other hand, on Mondays at noon they decrease). These metrics will help us manage our own resources, since this way we can predict if we will need to increase the number of delivery people hired on weekend evenings and decrease it during the week.

Scheduled deliveries

Scheduled deliveries are shipments scheduled in advance for a specific time interval.

In this case, and as an example, we could transport ourselves to our wedding day. We get in touch with a tailor to make us a tailor-made suit. After several tests our suit is ready. Now, we only have to tell our tailor what day and at what time we will pick up the suit so that it is ready for the link.

As seen with the example, in scheduled deliveries, a service is offered in advance with the customer so that the order arrives on a specific day and in a specific time slot. The customer selects the date and time interval in which he wants to receive his order.

This mode of delivery allows customers to monitor their shipment in real time, so they will feel connected at all times and will be able to control both the status of the order, its location and the exact time of delivery.

According to the portal Ibertransit, scheduled deliveries are an increasingly common service in large cities where deliveries are made within a maximum period of 48 hours and with a zero delivery cost for the customer. Despite the increase in on-demand deliveries, it should be noted that it is not yet an extended service, since they represent 20% of total deliveries.

Make deliveries on demand vs. scheduled deliveries

The way in which we operate on demand and scheduled deliveries is completely different. In fact, so much so, that it is very difficult for companies to be able to carry out both operations simultaneously, since the requirements are very different.

The main difference between on-demand deliveries and scheduled deliveries is that the latter allow you to add different customers in the same vehicle and, therefore, be more efficient in optimizing time and resources. On the other hand, in on-demand deliveries, it is so dynamic that it is very difficult to be able to add several deliveries on the same route.

As mentioned above, in on-demand deliveries, the planning process requires a predictive pretext on which to base these demand predictions with data from previous dates. With these predictions, an approximate number of vehicles needed or the minimum inventory level required will be established.

In the case of scheduled deliveries, companies give customers the flexibility to schedule their own deliveries. In this sense, the predictive element ceases to make sense, since the number of deliveries to be made is known in advance. In scheduled deliveries, the inputs that must be planned are the number of vehicles needed to carry out the deliveries, which orders to group (batch deliveries) or in what order the orders should be delivered (make optimized routes).

At SmartMonkey, we are constantly developing to empower the last mile. Our customers can more effectively determine where, when and how they want to receive their shipments. Decide for yourself with our free trial period.

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Get carried away with deliveries on demand or be content with scheduled deliveries?
Free is usually that word that has magical qualities, since it manages to attract anyone for whatever reason.
You think Google Maps is free, but it ends up being very expensive

Free is usually that word that has magical qualities, since it manages to attract anyone for whatever reason. Who hasn't ever seen a kilometer line of retirees because they were giving away “something”? Something, most likely absurd and useless, but free. And if something is free, we all want them.

The last mile is a process of increasing social relevance, especially considering the enormous growth of e-commerce in recent years.

The importance of the last mile delivery process is given not only by the rise of ecommerce as a more than widespread buying trend, but also because of the complexity that the process itself is gaining due to its success.

Logistics companies struggle to be increasingly outstanding in an increasingly competitive market: satisfactory and fast deliveries, contactless, flexible deliveries or with an efficient reverse logistics policy, among others.

In order to meet all these expectations, logistics companies are required to redesign their last-mile strategy in order to continue in such a changing market. It is therefore essential to consider new ways of proceeding with last-mile delivery, since traditional logistics models have become obsolete, since they will not be commensurate with the current expectations of users.

In this case, the scanning is the key piece of this puzzle, since it will be what will allow companies to keep up to date within the sector.

But is it possible to digitalize the last-mile process successfully and for free?

Google Maps vs. specialized last-mile software

Free tools, such as Google Maps, can be very useful on a daily basis as a support method for moving to certain locations, planning trips abroad or even organizing specific routes. But is it possible to use this tool as a last-mile delivery planner? Our opinion is categorical: no.

The limitations of free tools such as Google Maps are numerous. As mentioned before, the last-mile delivery process is far from simple, in fact, in recent years it has become an increasingly complex and professional process (all due to its success in terms of market buying trends).

Therefore, delegating such complex and important processes as route planning and optimization to tools that are not specialized in this regard is a big mistake. In the case of Google Maps, many of the above-mentioned needs cannot be met, such as exhaustive route optimization, direct communication with customers, real-time monitoring of operations or even delivery tests, among others.

Consequently, we must bear in mind that in order to be logistically successful, we must rely on specialized last-mile software. In the article The 5 features you should look for in a last-mile management software”, we tell you in detail everything you should look for in specialized software.

Where two fit, three fit

Greed is known as a cardinal sin, but can it really be considered as such if we speak in logistical terms?

As mentioned before, the logistics industry is very competitive and staying firm in it can be really difficult. For this reason, professional excellence must be sought and, in concrete terms such as last-mile deliveries, even more so.

Incorporating specialized software for the last mile for the organization and favorable course of our daily operations is essential. In addition, it is also interesting to consider the facilities provided by tools such as Google Maps (and not only because they incorporate the magic word: “free”); in the specific case of the Google tool, it will directly help in making deliveries, as a route guide for them.

At this point, why not consider working with both tools and simultaneously? This is possible, since some of the most developed route planning software on the market incorporate Google Maps as part of their services.

In short, incorporating a specialized route planner and having it connected to tools such as Google Maps will guarantee success.

See for yourself all the advantages of incorporating specialized software that also has Google Maps, such as SmartMonkey Planner. Plus, if you sign up now, you'll get a free trial period (for a limited time only).

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You think Google Maps is free, but it ends up being very expensive
Reverse logistics is the set of processes responsible for managing the returns of those products purchased by users.
The 7 tips you need to improve the reverse logistics process

The logistics industry is constantly changing, both in processes and in the way of proceeding. These changes are due, to a large extent, to technological advances in the sector, which evoke different modalities in logistics processes, such as reverse logistics.

What is Reverse Logistics?

Reverse logistics is the set of practices and processes responsible for managing the returns and returns of those products purchased by users.

These returns or returns are managed from the points of sale of the products to the manufacturer itself (to carry out the repair, recycling or disposal of the product at the lowest possible cost).

In addition, reverse logistics is already another process and of vital importance when planning the supply chain for the satisfaction of the end customer.

7 tips to improve your reverse logistics

Customer Centric: It responds to the customer-oriented strategy through which an organization places the customer at the center of the company with the objective of focusing all processes and operations on users.

The implementation of the Customer Centric strategy increases the satisfaction of our users, since we focus all our efforts on knowing their needs and concerns regarding our activity. Knowing the desired delivery and return times or a maximum price per service will help increase your satisfaction and, therefore, carry out a satisfactory reverse logistics process.

Strategic Planning: Perform measured and analytical planning to ensure the correct management of operations taking into account parameters such as mileage or travel time. With the right software, this will be an autonomous task, in which a large amount of time is not required and with an optimal result, since it will always offer the most efficient route.

Optimization of resources: The optimization of resources when it comes to transportation is essential for the success of your company's reverse logistics process; it will help control the traceability, trajectory and tracking of shipments. In addition, planning delivery routes efficiently and optimally will result in significant economic and time savings. Therefore, the use of specialized software for route planning will be a key element in increasing the efficiency of your company's reverse logistics process.

Use of metrics and KPIs: To evaluate the productivity and performance of the reverse logistics process, the use of KPIs is essential (Key Performance Indicator). These indicators will help measure and quantify your company's performance and compliance with established objectives. It is recommended that when defining the logistics KPIs, they are developed based on the S.M.A.R.T. (Smart, Mmeasurable, Achivable, Realistic and Time-Bound) model.

Shorter return times: As mentioned before in relation to the Customer Centric strategy, it is essential to know not only the limits of our company in terms of acceptable delivery or return times, but also the “deadlines” or desired deadlines of our customers. For this reason, and in general terms, it should be prioritized that collection and return times are as short as possible and without the need to increase the amount of resources associated with reverse logistics. Thus, specific efforts should be made to improve this particular process.

Proactive monitoring: Proactive monitoring is the live monitoring of the daily planning of services and deliveries that warns of possible failures and errors while allowing us to react and adapt operations in a satisfactory manner.

Good proactive monitoring must have the possibility of monitoring the operation in real time and thus be able to view the progress of the operation live at all times. In addition, and in relation to the real-time monitoring of operations, it is essential that it incorporates sufficient functions that allow a timely reaction to possible failures or errors.

Non-intelligent warehouses or Smart Storage: Smart warehouses are specialized logistics centers that make use of technology to increase efficiency in all their processes, such as the reception, preparation or storage of goods.

An example of the use and benefit of implementing intelligent warehouses in the reverse logistics process is the case of Amazon, a company that has included artificial intelligence in its warehouses in order to quickly determine, based on the costs of each product and its associated return costs, if it accepts to pick up the product in question by activating the reverse logistics process or, on the contrary, makes the refund without the collection of said merchandise.

If you want to guarantee the success of your company's reverse logistics process, you can do so now with the specialized SmartMonkey Planner software. Try it free for 10 days, for a limited time only.

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The 7 tips you need to improve the reverse logistics process
Here are the logistical purposes you need to set for a successful 2022 for your company:
The logistics purposes you need for 2022

The last days and the first days of the year are crucial in any area, both personally and in business. We take the opportunity to take stock of everything that happened in the previous year and, we also took the opportunity to set new resolutions for the following year, in order to improve and prosper in the nearest future.

At SmartMonkey we want to help you have a very prosperous and beneficial next year for you and, therefore, we are going to help you with what we do best: last-mile logistics.

If you haven't yet considered what resolutions you need for 2022, don't worry, we'll give you the keys. Below, we show you what logistics purposes you need to set for a successful 2022 for your company.

Logistic Purposes for 2022

  • Improve customer satisfaction: User satisfaction with the service we offer must be one of our greatest objectives as a company. To do this, we must carry out actions that directly increase satisfaction and one of the key aspects for this is communication. Direct communication with users is essential, since in the midst of the digital age, we are used to being constantly connected and informed. With the use of specialized software, customers should be able to receive direct and real-time information about your purchases. For example, your customers should be able to know at all times where their order is or when they will receive it, among others. Therefore, it is essential that you incorporate mechanisms or tools that allow such direct communication and, therefore, increase your satisfaction.
  • Reduce failed deliveries: One of the big puzzles for most logistics companies and the carriers themselves is failed deliveries. For this reason, it is essential to make every effort to reduce this rate to a minimum or even disappear in the coming year. But you may wonder, and how do I do it? Well, as we mentioned before, the communication is key. If you establish direct communication channels with your customers, not only will their satisfaction with your company increase, but you will also reduce failed deliveries, since you can set a schedule or ensure that your customer will be at home a few minutes before receiving the package. It's that simple!
  • More sustainable logistics: La Green Logistics refers to all those efforts and actions aimed at measuring and minimizing the impact of logistics on the environment. In short, a set of initiatives to reduce the environmental impact derived from logistics activity. By implementing measures such as the reduction of plastics in packaging or the incorporation of specialized software to obtain efficient routes, we will make our operations increasingly sustainable, bringing us ever closer to the famous “green logistics”.
  • Reduce route times: Have the route planning service, in order to ensure the correct management of the operation taking into account parameters such as mileage or travel time. With the right software, this will be an autonomous task, in which you will not have to invest time and with an optimal result, since it will always offer you the most efficient route.
  • Proactive monitoring: La proactive monitoring It is the live monitoring of the daily planning of services and deliveries that warns of possible failures and errors while allowing us to react and adapt operations in a satisfactory manner.

Start the year fulfilling your resolutions and have a year of business success within your reach thanks to SmartMonkey Planner. Enjoy a free 10-day trial period.

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Before setting resolutions, it is time to take stock of the previous year to evaluate everything that happened and give rise to reflection. Learn about SmartMonkey's 2021 balance sheet in the article 2021 balance sheet: Routal's success story.

The logistics purposes you need for 2022
one of the highest-rated last-mile management platforms in 2021: more than 200 customers across 26 countries trust SmartMonkey
2021 Balance Sheet: The SmartMonkey Planner Success Story

A few days before the end of the year, at SmartMonkey we take stock of 2021: a year as convulsive as it is productive.

Throughout 2021 and even with the pandemic of Covid-19 very present, many companies have been forced to change and adapt to that no longer so “new reality”. New ways of proceeding such as “contact 0” deliveries or the switch to a increasingly sustainable logistics.

We can't be unfair, because despite enormous efforts, 2021 has been a great year at SmartMonkey and you, the user, know what we're talking about.

We have established ourselves as one of the last-mile management platforms most highly rated by its users: more than 200 customers from around 26 countries rely on SmartMonkey Planner for their operations on a daily basis. And thanks to this, and because more and more people trust Planner as their last mile manager, we can say that 2021 is closing as a year that is very aware of the environment: thanks to the use of Planner, 332 tons of CO2 have been saved.

The secret to SmartMonkey's success in 2021: We listen to our users

As we mentioned before, our users know how important it is for us to listen actively in addition to meeting and understanding each other's needs.

Precisely for this reason, in 2021 at SmartMonkey Planner we have implemented great new features on our platform. We started the year with Highway and in April we switched to Planner: a new platform with a much friendlier interface, further improving the experience of our users.

Thanks to the trust of users in SmartMonkey, we are Constant growth, which facilitates the relentless implementation of new features within the platform. In the last month of November, we launched new features within Planner, thus meeting the needs that our users let us know.

Planner is one of the most complete software for managing the last mile, thanks to some of the recent features:

Creating Zones: the possibility of organizing your daily planning taking into account the areas where delivery people can go. You can create zones for different zip codes, neighborhoods, regions, or any division that is of interest to your business.

Tasks: Tasks are all those activities or services that are part of the same stop, regardless of their status (whether those in force, to be performed or completed). Add more information to your stops by creating tasks to include all the details of your deliveries.

Barcode reading: The driver currently has the possibility to indicate the tasks as performed by scanning the barcode from the application.

Mode of transport: currently, in addition to a car, you can generate your routes with a bicycle, motorcycle and truck.

Estimated delivery time: know at all times what the current time of arrival of a driver is at a specific service, at what exact time it has been canceled or if at that time he is in transit, while your customers have the estimated time of delivery constantly updated.

These latest news are added to the long list of features that we have today. From the optimization of efficient routes to direct communication with your customers and even to the real-time monitoring of operations. All this and much more is SmartMonkey Planner. If you want to know in detail how our customers benefit from all these features and many others, discover Planner's use cases: Plan and optimize your deliveries, Track your deliveries, Monitor your operations and Notify your customers.

Don't be left behind and be part of a successful platform and transfer it to your operations, sign up for Planner:

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2021 Balance Sheet: The SmartMonkey Planner Success Story
On November 26th, in exactly 10 days, a new edition of Black Friday will be held.
Prepare your logistics for Black Friday in less than 2 weeks

On November 26th, in exactly 10 days, a new edition of the Black Friday.

El Black Friday or Black Fridayor is it a commercial event of American origin that is held every year for a day: always on the last Friday of the month of November.

On the occasion of the opening of the Christmas shopping season, great discounts and offers are offered throughout Black Friday in large and small stores, both electronic and traditional.

Black Friday and the Last Mile

Given the enormous impact of this “Black Friday”, a large part of businesses are positively affected on this day, especially e-commerce. According to studies shown in Lobocom,”E-commerce companies increase their turnover by 35% on average during the week of Black Friday”. In addition, the fact about the comparison with Christmas shopping also stands out, “since The benefits may even exceed the Christmas campaign”.

In this regard, it should be noted that the month of November is the month of the year with the highest number of sales, thus surpassing the hitherto unbeatable months of December (Christmas campaign) or January (sales campaign).

In this way, and taking into account the great benefits and business repercussions of this important date, it is essential to formulate a strategy prior to Black Friday, in order to guarantee success in our company.

Preliminary market study

As we mentioned before, a prior approach is essential in addition to creating a strategy focused on Black Friday. Here are some of the key aspects you should consider when carrying out a previous study:

· Knowledge of market trends: know what the dynamics of the market are in terms of purchasing patterns, products or services most in demand or, even, purchase method (in-store pickup, home delivery, etc.), among others. Knowledge of all or some of these trends will help us to establish a more precise and, consequently, more beneficial strategy.

· Analysis of our consumers: in relation to market trends, it is also essential to know our own users or potential customers in depth. Knowing what they want, what they need and how they want to achieve it will provide us with a lot of information to direct a focused and efficient strategy.

· Black Friday marketing strategy: knowing the market and our potential consumers will help us to implement a marketing strategy focused solely and exclusively on Black Friday. Strategies such as email marketing campaigns in the previous days, publications on social networks or even banners and pop-ups within the website itself may be considered.

How to prepare your logistics last mile for a successful Black Friday

Given the enormous success of this “Black Friday” and the great impact on sales in practically all the stores participating in this “black day”, it is essential to establish a logistical preparation prior to this day.

For users, it is increasingly important to speed and efficiency in your purchases. Make a quick and convenient purchase: from anywhere (at home or from the beach) and receive it in the shortest possible time. This entire process is one of the most important aspects for users and one of the most difficult logistically for any company.

For this reason, implementing tools that facilitate logistics operations and, above all, help to efficiently manage delivery routes is vital on such a special date.

Here's how you should prepare for Black Friday in your store:

· Using specialized software in the last mile: the implementation of tools on such an important date as Black Friday will be a fundamental part of your company's commercial success. Tools such as SmartMonkey Planner they will help you to cope with this frenetic sales day in addition to Increase profits, because with Planner you'll plan routes in an intelligent way: the program itself will result in the fastest and most efficient routes in a matter of seconds. With efficient routes, you will not only have economic savings, due to lower fuel consumption, but also time savings, since you will carry out the most optimal route.

· Direct communication channels with your customers: direct communication with users is essential, since in the midst of the digital age, we are used to being constantly connected and informed. With the use of software such as Planner, your customers will be able to receive direct and real-time information about your purchases. For example, your customers will be able to know at all times where their order is or when they will receive it, among others.

· Transportation: given the enormous sales forecast on this date, it is necessary to take into account the company's logistics and transport capabilities. If, as we mentioned before, the increase in sales is greater than 35% compared to other days, we must weigh what the transport needs will be in order to operate successfully. To reach the total of the operation, you must Increase transport of the same exponentially: increasing one third of available transport, at least 10% if sales exceed 35%.

· Logistic staff: in the same way as with transport, it will be necessary increase specialized logistics staff to be able to carry out the day in a satisfactory manner. Taking into account that the increase in sales will be 35%, the available logistics staff must increase by the same number or, at least 10% less. Therefore, the workforce should increase by 25%-35% for that day.

But there are 10 days left, am I still on time?

Of course! One of our greatest achievements at SmartMonkey is, precisely, having launched it to the market the most user-friendly last-mile management tool on the market. In fact, a recent case is that of the Portuguese company Prio, a company that has been able to start optimizing production routes with literally 1 meeting and a 20-minute demonstration.

Don't be less, and do like Prio. Try Planner and start enjoying all the benefits.

Create a schedule in a few minutes with this step-by-step

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Do you want to know more about Black Friday and what are the forecasts for the 2021 edition? Go to our article Black Friday: 50 days until the biggest logistics challenge of the year and find out.

Prepare your logistics for Black Friday in less than 2 weeks