In the daily life of a delivery company — whether it's food, e-commerce or messaging — there are hundreds of micro-decisions, repetitive tasks and communication problems that consume time and energy. Although Routal already covers many of these needs with specialized last-mile technology, the intelligent use of tools such as Chat GPT can further complement and optimize these processes.

In this article we show you How ChatGPT can help you gain efficiency, improve customer service and make better decisions in less time. We also include examples of specific prompts that you can start using today.

What processes can ChatGPT help with?

1. Faster and more accurate customer support

Although Routal allows your customers to follow their orders in real time, the support team often continues to answer common questions. ChatGPT can help you write automatic answers or templates for frequently asked questions.

Useful prompt:

“Write a friendly answer for a customer who asks why their order is delayed.”

2. Fleet maintenance

Before starting the day, it is important to have a good fleet maintenance. ChatGPT can help you create a checklist sheet to ensure that your fleet is always available.

Useful prompt:

“I have 5 vehicles to carry out the distribution, create a checklist in which to review the usual maintenance points of each of the vehicles to ensure maximum availability.”

Link to the conversation

‍3. Internal management and coordination

You can use ChatGPT to write route summaries, communicate changes to the team, or even generate internal reports from free text.

Useful prompt:

“Write an internal message for the cast team explaining that tomorrow zone XXX will be blocked by works and that we must avoid it.”

4. Content Generation and Marketing

Small businesses often don't have time to maintain active social networks or send newsletters. ChatGPT can help you create content in minutes.

Useful prompt:

“Write a LinkedIn post for a sustainable delivery company that has managed to reduce delivery times by 30% using technology.”

5. Customer Satisfaction Analysis

If you use Routal surveys, you can paste comments into ChatGPT and ask for a summary or identify trends in feedback.

Useful prompt:

“Summarize the main complaints of these 15 customer reviews after the last delivery day.”

How to combine ChatGPT with Routal to get the best of both worlds

Routal already automates the most complex things: optimal route planning, real-time monitoring and the collection of customer feedback. ChatGPT does not replace any of this, but rather complement it. It helps you interpret data, communicate better and save time on tasks that still require a human touch.

The key is to integrate it into your daily workflows: writing, analyzing, communicating and deciding.

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In the world of ecommerce and logistics “last mile” has become one of the biggest operational challenges. It's not just a matter of getting a package from the warehouse to the customer's door. It's also a race against time, expectation and efficiency.

One of the main problems faced by companies today is the high percentage of failed deliveries on the first attempt. It is estimated that approximately 1 in 5 deliveries cannot be completed on the first attempt, mainly because the customer is not available to receive their order. This initial failure is not trivial: it has both economic and environmental consequences, and it directly affects the customer experience.

Why do so many deliveries fail?

The main reason behind failed deliveries is the Absence of the recipient at the time of delivery. Either because I wasn't at home, because I couldn't attend to the delivery person, or because there was a last-minute unforeseen event.

When a delivery fails, not only do costs increase for the company —having to organize a second or even third visit—, but also Customer dissatisfaction soars, complaints are generated, and the carbon footprint increases due to additional trips. Added to this is the risk that couriers, under pressure for efficiency, will resort to undesirable practices, such as leaving packages in unsafe places or without authorization.

Solutions to improve the success rate

The good news is that there are effective ways to attack this problem and significantly improve the first-time success rate. The two main strategies are:

1. Involve the customer in the delivery process

Notify with precision the estimated time of delivery, within a reduced time slot (ideally less than two hours), allows the customer to organize themselves in sufficient time. It's no longer enough to say “we'll deliver between 9:00 and 22:00”; today's consumers expect clear communication, in real time, and with dynamic updates.

The more certainty provided to the customer, it will most likely be available to receive your package.

2. Allow the choice of a time zone

Another, even more effective option is to allow the customer himself Select the time zone that best suits your availability. Although this option may involve a somewhat higher logistics cost, the benefits far outweigh the disadvantages: delivery success rates can exceed 99.5% on the first attempt.

A clear example can be seen in models such as that of Ametller Origen, where the system of concerted time windows has demonstrated almost total success in delivering orders.

The impact on companies: much more than costs

Failed deliveries don't just represent an additional operating cost. They also profoundly affect the business:

• Less satisfied customers and lower repeat purchase rate.
• Increase in reverse logistics, with the need to return undelivered products.
• Negative environmental impact due to the increase in kilometers traveled unnecessarily.
• Increased pressure on delivery personnel, which can result in errors or malpractices.

Every failed attempt is a missed opportunity to strengthen the relationship with the customer.

How can Routal help you?

At Routal, we understand that every delivery counts. That's why our platform offers tools that allow:

• Plan optimized routes and adjusted to dynamic time windows.
• Notify automatically to customers with accurate arrival times.
• Facilitate the choice of time slots, integrating customer availability into route planning.
• Reduce the rate of failed deliveries, improving operational efficiency and reducing environmental impact.

Thanks to intelligent planning and the integration of the customer experience into daily operations, it is possible Turning the last-mile challenge into a competitive advantage.

How to achieve success?

In last-mile logistics, successful delivery on the first attempt isn't optional: it's essential. Companies that adopt technologies and strategies to improve the delivery experience will not only optimize their costs, but will also build a more loyal and committed customer base.

Do you want to know how Routal can transform your last-mile operation? Find out today and start making a difference in every delivery.

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Cada 23 de abril, las calles de Barcelona se llenan de color, cultura y emoción. Es Sant Jordi, el día en que las personas intercambian libros y rosas como símbolo de amor y amistad, transformando la ciudad en una librería y floristería al aire libre. Pero, ¿alguna vez te has parado a pensar en lo que hay detrás de esta mágica jornada?

Desde muy temprano por la mañana hasta bien entrada la noche, miles de floristas, libreros, editoriales, repartidores y voluntarios trabajan contrarreloj para que todo esté donde tiene que estar, justo a tiempo. Y aquí es donde la logística cobra un papel protagonista.

🎯 Un desafío de última milla en estado puro

Distribuir millones de rosas y libros en un solo día, en una ciudad que además cierra muchas calles al tráfico, no es tarea fácil. De hecho, es un ejemplo perfecto de los desafíos que Routal ayuda a resolver a diario:

• Altísima concentración de entregas en zonas muy concretas (como Las Ramblas, Passeig de Gràcia o Plaza Catalunya).
• Ventanas horarias muy ajustadas, porque los stands deben estar montados antes de la apertura y reponer durante la jornada.
• Imprevisibilidad del tráfico y eventos especiales, como desfiles, conciertos o cortes imprevistos.
• Necesidad de trazabilidad, ya que muchas entregas son de edición limitada, personalizadas o reservadas con antelación.

🛠️ Cómo se puede optimizar esta locura logística

Usar una plataforma como Routal permite a los distribuidores y organizadores de eventos como Sant Jordi planificar mejor su operación:

• Rutas optimizadas que reducen el tiempo en carretera y maximizan las entregas.
• Asignación inteligente de vehículos según la zona, el volumen de carga y la urgencia.
• Monitorización en tiempo real, lo que permite reaccionar ante imprevistos como desvíos o retrasos.
• Notificaciones a clientes y comerciantes, informándoles de cuándo y dónde recibirán sus pedidos.

❤️ Tecnología al servicio de la tradición

Sant Jordi es una celebración cargada de historia y emociones, pero también es un ejemplo real de cómo la tecnología puede facilitar la vida sin restar magia al momento. Gracias a soluciones como Routal, se puede mantener la eficiencia operativa y al mismo tiempo cuidar la experiencia de cada lector, florista y enamorado.

Este 23 de abril, mientras paseas por Barcelona entre libros y rosas, piensa en todos los engranajes logísticos que hay funcionando en segundo plano. Y si formas parte de ese equipo que lo hace posible: ¡gràcies i bona feina!

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