Logistical challenges in food distribution in Colombia and Latin America: the key is data quality

Food distribution in Colombia presents unique challenges for logistics and transportation companies. From geographical diversity to address complexity, ensuring efficient and on-time deliveries is no easy task. One of the most critical — and often underestimated — factors is the quality of the data, especially with regard to directions and geographical coordinates.

In this article, we explore how data impacts the efficiency of food logistics in Colombia and why accurate information is essential to operate successfully.

Food distribution in Colombia and Latin America: a challenging context

Colombia is a country with densely populated urban areas and vast rural regions with limited infrastructure. This territorial diversity represents a major logistical challenge for companies that distribute perishable products. Every delivery must be made in a timely manner to preserve the cold chain and ensure customer satisfaction.

Problem 1: Unstructured or unclear directions

One of the main obstacles is the inconsistency in writing addresses. In many regions, addresses do not follow a standard format and may include non-technical references such as “in front of the school” or “next to the big tree”.

This type of information may work for a local delivery person, but not for an automated route planning system. The lack of structure makes geocoding difficult and slows down the entire logistics process.

Problem 2: Absence of accurate GPS coordinates

Geographic coordinates are the most reliable way to identify exact locations. When companies don't have precise coordinates associated with their addresses, optimization algorithms lose efficiency.

This can translate into:

• Longer or poorly calculated routes
• Increases in fuel consumption
• Delays in deliveries
• Difficulties calculating realistic time windows

Have access to reliable latitudes and longitudes significantly improves system performance and reduces the margin of error.

Solution: How Routal improves food logistics in Colombia and Latin America

Routal is a SaaS solution designed to plan, optimize and monitor distribution routes. To achieve this precisely, it relies on high-quality data and advanced geolocation tools.

Among its key features:

• Automatic address normalization: Convert ambiguous descriptions into standardized formats.
• Precise geocoding: Transforms addresses into ready-to-use coordinates.
• Integration with updated maps and local geographic databases.
• Planning based on real data: allows you to calculate routes considering logistics restrictions, delivery times and business priorities.

Summary: Data is the basis for efficient logistics

Last-mile logistics in Colombia, especially in the food sector, requires more than vehicles and routes: it needs clean, structured and georeferenced data.
Investing in information quality is key to reducing costs, increasing efficiency and improving the end customer experience.

With tools like Routal, companies can transform operational chaos into a fluid, automated and reliable system.

Contact us to learn more!

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