Planifica mejor  tus rutas en Colombia

Plan and optimize your routes in seconds.
tus rutas en segundos

TRUSTED BY LEADING ORGANIZATIONS
Routal dashboardRoutal mobile app
OUR SOLUTIONS

Automate all your last-mile processes

You'll have all the parameters you need to give you the best results instantly.

Finally a simple planner that you can use today.

Routal dashboardRoutal dashboard

The drivers they only need a cell phone and internet access.

Routal dashboardRoutal dashboard

Raise the customer experience.
Precise updates.

Routal dashboardRoutal dashboard
TESTIMONIALS

We help large and small companies in 32 countries. Thank you!

Trustpilot
4.9
Capterra
4.9
WHY ROUTAL

Optimize your routes in 3 clicks

SUCCESS STORIES

Success stories, transformative results.

Prio

The largest biofuel producer in Portugal and one of the largest in Europe.

600 collection points

They supply more than 200 service stations.

26%

Increased productivity.

25%

Savings in distribution costs

Quaker State

The most important company that produces lubricating oils in Mexico.

Goodbye to paper

After the implementation of Routal, manual planning was abandoned.

Just 10 minutes

The planning of all routes for all vehicles was drastically reduced.

8 fewer vehicles

Route planning and optimization made it possible to reduce the number of vehicles needed.

Alfil Logistics

One of the leading logistics companies in Spain with more than 400 employees.

300,000 annual deliveries

They manage more than 450,000 m2 of storage in Spain.

+15%

Increased productivity by reducing vehicles on the road

21%

Savings in logistics costs

Recoambiente

Companies specializing in logistics solutions for waste collection in the Madrid area.

5,000 tons

They manage the treatment of organic waste, packaging and all types of materials.

+15%

Increased productivity in the office and on the road.

26%

It saves on fuel and CO₂ emissions.

Hospital Sant Joan de Déu

It is one of the most important hospitals in Barcelona. It is located in one of the areas of the city with the highest traffic. They offer the service of transfers to patients and home care.

25,000 hospitalizations per year

The hospital discharges of these people to take them home can involve thousands of trips.

14 minutes

Average number of minutes saved per trip.

Customers
Drivers

Routal has allowed us to save 21% in logistics costs, improve on-time deliveries to more than 96%, and have our customers more satisfied with the service on a daily basis.

Rui Domingos
COO of Canasta Rosa
Read the story
Prio
Drivers
Planner

During Covid, we realized that it was essential to standardize the delivery procedure. Thanks to the Routal planner, we were able to unify processes.

José Miguel Muñoz Gandara
Director of Internal Control.
Read the story
Quaker State
Planner

We chose Routal because they are integrated into our company's systems and encompass several processes in a single tool. From route planning to final delivery to the consumer.

Carlos Górriz
New Project Technician at Alfil Logistics
Read the story
Alfil Logistics
Drivers

Waste collection is a highly regulated sector. The traceability of waste is essential. Routal is an essential tool for our daily lives.

Andrea Castillo
CEO of Recoambiente.
Read the story
Recoambiente
Planner

Routal has allowed us to save 21% in logistics costs, improve on-time deliveries to more than 96%, and have our customers more satisfied with the service on a daily basis.

Dra. Àstrid Batlle
Responsible for the A Casa unit.
Read the story
Hospital Sant Joan de Déu
ROUTAL BLOG

Our latest news and industry know-how.

More articles
Food distribution in Colombia faces major logistical challenges due to the lack of structured addresses and precise coordinates. These problems affect route efficiency, increase costs and jeopardize the timeliness of deliveries.
Geocoding
Logistical challenges in food distribution in Colombia and Latin America: the key is data quality

Food distribution in Colombia presents unique challenges for logistics and transportation companies. From geographical diversity to address complexity, ensuring efficient and on-time deliveries is no easy task. One of the most critical — and often underestimated — factors is the quality of the data, especially with regard to directions and geographical coordinates.

In this article, we explore how data impacts the efficiency of food logistics in Colombia and why accurate information is essential to operate successfully.

Food distribution in Colombia and Latin America: a challenging context

Colombia is a country with densely populated urban areas and vast rural regions with limited infrastructure. This territorial diversity represents a major logistical challenge for companies that distribute perishable products. Every delivery must be made in a timely manner to preserve the cold chain and ensure customer satisfaction.

Problem 1: Unstructured or unclear directions

One of the main obstacles is the inconsistency in writing addresses. In many regions, addresses do not follow a standard format and may include non-technical references such as “in front of the school” or “next to the big tree”.

This type of information may work for a local delivery person, but not for an automated route planning system. The lack of structure makes geocoding difficult and slows down the entire logistics process.

Problem 2: Absence of accurate GPS coordinates

Geographic coordinates are the most reliable way to identify exact locations. When companies don't have precise coordinates associated with their addresses, optimization algorithms lose efficiency.

This can translate into:

  • Longer or poorly calculated routes
  • Increases in fuel consumption
  • Delays in deliveries
  • Difficulties calculating realistic time windows

Have access to reliable latitudes and longitudes significantly improves system performance and reduces the margin of error.

Solution: How Routal improves food logistics in Colombia and Latin America

Routal is a SaaS solution designed to plan, optimize and monitor distribution routes. To achieve this precisely, it relies on high-quality data and advanced geolocation tools.

Among its key features:

  • Automatic address normalization: Convert ambiguous descriptions into standardized formats.
  • Precise geocoding: Transforms addresses into ready-to-use coordinates.
  • Integration with updated maps and local geographic databases.
  • Planning based on real data: allows you to calculate routes considering logistics restrictions, delivery times and business priorities.

Summary: Data is the basis for efficient logistics

Last-mile logistics in Colombia, especially in the food sector, requires more than vehicles and routes: it needs clean, structured and georeferenced data.
Investing in information quality is key to reducing costs, increasing efficiency and improving the end customer experience.

With tools like Routal, companies can transform operational chaos into a fluid, automated and reliable system.

Contact us to learn more!

Logistical challenges in food distribution in Colombia and Latin America: the key is data quality
Communication in the last mile continues to rely heavily on the telephone, causing interruptions, wasted time and poor traceability both between managers and distributors and between distributors and customers. Problems such as missed calls, last-minute alerts, or confusing instructions directly affect efficiency and customer experience. Using tools such as Routal allows you to automate notifications, centralize information and facilitate coordination in an asynchronous and much more efficient way.
Digitalization
How to improve communication with carriers in the last mile

The last mile is one of the most critical and complex sections of the entire logistics chain. And although we often talk about route optimization or cost reduction, there is an equally crucial aspect that is often overlooked: communication between the key actors in the cast. We refer to logistics managers, delivery people and, of course, end customers.

In this article we are going to break down the main communication problems that currently exist, why they continue to occur and, most importantly, how we can solve them using modern tools and more efficient flows.

📞 The phone: the king who no longer reigns

In many delivery companies, the main communication tool is still the telephone. It's a fast, straightforward, and widely adopted solution. But it is also the source of numerous problems that directly affect operational efficiency.

Problems with (synchronous) telephone communication between manager and delivery person

  1. Time lock
  2. A call requires simultaneous attention from both people. If you are busy, the entire operation is delayed.
  3. Constant interruptions
  4. The manager interrupts the delivery person to answer questions or make adjustments, affecting their concentration and productivity.
  5. Mutual dependence
  6. If the delivery person doesn't answer, the manager is left without information. If the manager is not available, the delivery person gets frustrated.
  7. Lack of traceability
  8. The calls leave no clear or organized record of what has been said or agreed.
  9. Coverage or noise issues
  10. In rural areas or noisy environments, voice communication is inefficient or even impossible.

🧍 ‍ ♂️📱 Deliver-customer communication: the big bottleneck

The other major battle front in the last mile is the interaction with the end customer. Here, too, the telephone reigns, with equally questionable results.

Main customer communication issues

  1. Last-minute alerts
  2. Many delivery people call just a couple of minutes before arriving, leaving little room for the customer to react.
  3. Unanswered calls
  4. The customer may be busy, at work, or without coverage. This requires repeated attempts, causing delays.
  5. Unnecessary waste of time
  6. Coordinating deliveries over the phone multiplies downtime, especially when you have to retry or wait for answers.
  7. Ambiguity and errors
  8. Poorly indicated addresses, unclear instructions, or last-minute changes without documentation.
  9. Unnecessary tension
  10. Calls can lead to misunderstandings or even conflicts if there are unpunctualities or unmet expectations.

💡 How to improve communication in the last mile?

1. Using Asynchronous Messaging Platforms

Tools such as Routal they make it possible to establish asynchronous communication channels where information flows without the need for both parties to be available at the same time. This allows:

  • Leave clear, written instructions.
  • Record incidents and inquiries.
  • Send automatic notifications about the status of the cast.
  • Notify in advance, generating options for the end customer and for the manager.

2. Smart notifications for the customer

Customers can receive automatic notifications by SMS, email or WhatsApp stating:

  • Estimated time of arrival.
  • Number of stops remaining before yours.
  • Possibility to change the time or place of delivery from the mobile phone.
  • Ability to send messages to the delivery person to find solutions or alternatives

3. Real-time tracking portals

A solution such as Routal allows us to offer the customer a tracking link where you can see the location of the delivery person and their progress. This reduces unnecessary calls and increases customer satisfaction.

4. Quick feedback and issue forms

Both the delivery person and the customer can report problems in a structured way (damaged package, wrong address, missing customer...), which avoids long calls and centralizes management.

5. Integration with planning and CRM tools

By having all the information centralized, the logistics manager can make faster and more data-based decisions: redistribute routes, assign tasks, anticipate delays or manage incidents.

🧭 Result

The last mile is not only about kilometers traveled, but about people who understand each other (or not). If we continue to rely on the telephone as the only communication tool, we are doomed to a system that is fragile, inefficient and difficult to scale.

Moving to smarter solutions such as Routal improves coordination, reduces errors and, above all, Save time for the whole team. Because in the end, good communication doesn't just deliver packages... Give peace of mind.

If you feel that you have this type of problem, I encourage you to try Routal Planner or Schedule a call.

How to improve communication with carriers in the last mile
The new Routal Drivers app allows autonomous drivers to plan intelligent routes, save gas and reach their customers sooner. With functions such as real-time replanning and modes for trucks, bikes or walking, now anyone can work like a large fleet.
The delivery revolution for the self-employed is here: the new Routal Drivers app is here

Until now, enjoying advanced technology to plan routes, save gas or replan deliveries in real time seemed like a luxury reserved for large companies. But that's over. With the new application Routal Drivers, autonomous drivers can now access the same tools that large fleets use... from their mobile and in a matter of minutes!

What makes Routal Drivers so special?

We know what it means to be self-employed: every minute counts, every liter of gasoline adds up, and every diversion can mean a failed delivery. That's why Routal Drivers has been designed with you in mind, the driver who does everything. Here are some of its main advantages:

⏱️ Time savings

Routal Drivers automatically generates the best possible route for all your stops of the day. Forget about wasting time reorganizing maps or looking for directions. The app does the work for you, optimizing each journey.

⛽ Fuel savings

Thanks to smarter and more efficient routes, you'll spend less on fuel. That translates directly into more benefits for you, without changing the way you work.

📍 Reach customers faster

Do you have deliveries in new or complex areas? Routal Drivers precisely guides you to the customer's door, using real-time information about traffic and road conditions.

🔄 Replan as you go

Do you have a new stop while you are en route? Does the customer change your address? With Routal Drivers you can add, remove or reorder stops at any time, and the application recalculates your route instantly.

🚶🚴🚛 Multi-mode of transport

It doesn't matter if you go by van, bike or on foot: Routal Drivers adapts to the way you move, to offer you the best route depending on your vehicle and the type of delivery you make.

📲 Download it now and start saving

Whether you're a freelance deliveryman or you're working as a freelancer for marketplaces or small businesses, Solo Drivers is made for you.

Routal now puts technology in your hands. You don't need to be a big company to work like one. Grow your business with Solo Drivers!

The delivery revolution for the self-employed is here: the new Routal Drivers app is here