Planifica mejor  tus rutas en Colombia

Plan and optimize your routes in seconds.
tus rutas en segundos

TRUSTED BY LEADING ORGANIZATIONS
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OUR SOLUTIONS

Automate all your last-mile processes

You'll have all the parameters you need to give you the best results instantly.

Finally a simple planner that you can use today.

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The drivers they only need a cell phone and internet access.

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Raise the customer experience.
Precise updates.

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TESTIMONIALS

We help large and small companies in 32 countries. Thank you!

Trustpilot
4.9
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4.9
WHY ROUTAL

Optimize your routes in 3 clicks

SUCCESS STORIES

Success stories, transformative results.

Prio

The largest biofuel producer in Portugal and one of the largest in Europe.

600 collection points

They supply more than 200 service stations.

26%

Increased productivity.

25%

Savings in distribution costs

Quaker State

The most important company that produces lubricating oils in Mexico.

Goodbye to paper

After the implementation of Routal, manual planning was abandoned.

Just 10 minutes

The planning of all routes for all vehicles was drastically reduced.

8 fewer vehicles

Route planning and optimization made it possible to reduce the number of vehicles needed.

Alfil Logistics

One of the leading logistics companies in Spain with more than 400 employees.

300,000 annual deliveries

They manage more than 450,000 m2 of storage in Spain.

+15%

Increased productivity by reducing vehicles on the road

21%

Savings in logistics costs

Recoambiente

Companies specializing in logistics solutions for waste collection in the Madrid area.

5,000 tons

They manage the treatment of organic waste, packaging and all types of materials.

+15%

Increased productivity in the office and on the road.

26%

It saves on fuel and CO₂ emissions.

Hospital Sant Joan de Déu

It is one of the most important hospitals in Barcelona. It is located in one of the areas of the city with the highest traffic. They offer the service of transfers to patients and home care.

25,000 hospitalizations per year

The hospital discharges of these people to take them home can involve thousands of trips.

14 minutes

Average number of minutes saved per trip.

Customers
Drivers

Routal has allowed us to save 21% in logistics costs, improve on-time deliveries to more than 96%, and have our customers more satisfied with the service on a daily basis.

Rui Domingos
COO of Canasta Rosa
Read the story
Prio
Drivers
Planner

During Covid, we realized that it was essential to standardize the delivery procedure. Thanks to the Routal planner, we were able to unify processes.

José Miguel Muñoz Gandara
Director of Internal Control.
Read the story
Quaker State
Planner

We chose Routal because they are integrated into our company's systems and encompass several processes in a single tool. From route planning to final delivery to the consumer.

Carlos Górriz
New Project Technician at Alfil Logistics
Read the story
Alfil Logistics
Drivers

Waste collection is a highly regulated sector. The traceability of waste is essential. Routal is an essential tool for our daily lives.

Andrea Castillo
CEO of Recoambiente.
Read the story
Recoambiente
Planner

Routal has allowed us to save 21% in logistics costs, improve on-time deliveries to more than 96%, and have our customers more satisfied with the service on a daily basis.

Dra. Àstrid Batlle
Responsible for the A Casa unit.
Read the story
Hospital Sant Joan de Déu
ROUTAL BLOG

Our latest news and industry know-how.

More articles
In modern logistics, fast delivery is no longer enough: companies must find an intelligent balance between delivery time, operating cost and environmental sustainability. This involves moving from traditional planning to a multi-criteria approach, which considers multiple variables simultaneously. Tools such as Routal Planner facilitate this change by automating route design using real-time data and advanced algorithms, allowing for a more efficient, cost-effective and environmentally responsible operation.
Logistics
How to design multi-criteria delivery routes: balancing time, cost and sustainability

Designing efficient delivery routes is no longer just a matter of arriving fast. Today, companies are faced with the challenge of optimizing their operations considering multiple variables at the same time: minimize delivery times, reduce logistics costs and maintain a firm commitment to sustainability. Is it possible to achieve that balance? The answer is yes, but it requires strategy, technology and a mindset aimed at intelligent efficiency.

In this article, we explain how companies can integrate these three factors —weather, cost and sustainability— in a realistic and scalable route planning model. In addition, you'll see how tools like Routal Planner facilitate this process with automation, real-time data and advanced optimization algorithms.

The pressure to deliver faster without increasing costs or polluting more is transforming logistics. Here you'll discover how to adapt without giving up on any goal.

Why is a multi-criteria approach necessary in route planning?

Traditionally, many companies have designed their logistics routes prioritizing only the shortest possible delivery time. However, this strategy ignores other key elements that directly impact the profitability and environmental responsibility of the operation.

An approach Multicriteria allows you to take into account variables such as:

  • Time of delivery, to ensure punctuality and improve the customer experience.
  • Operating costs, including fuel, working hours and vehicle wear and tear.
  • Sustainability, with routes that minimize emissions and reduce the number of kilometers traveled unnecessarily.

Balancing these factors isn't easy manually. This is where technology comes in as a key ally.

Technology applied to intelligent planning

A solution such as Routal enables automatically design routes based on multiple simultaneous objectives. The system analyzes variables such as:

  • Delivery time windows requested by the customer.
  • Traffic restrictions or real-time conditions.
  • Location and capacity of each vehicle.
  • Geographical distribution of deliveries.

The result is a plan that prioritize efficiency without sacrificing sustainability. Thanks to optimization algorithms, each route is evaluated for its total impact, not just speed.

Practical strategies for balancing time, cost and sustainability

1. Intelligent grouping of deliveries

Grouping deliveries close geographically allows you to reduce kilometers traveled, minimize stops and improve energy efficiency. It's a simple but very powerful tactic when combined with automatic planning systems.

2. Use of Key Indicators (KPIs) for each objective

Balance can only be maintained if it is measured continuously. Some key metrics include:

  • Average delivery time.
  • Cost per kilometer.
  • CO₂ emissions per completed route.

Routal allows you to monitor these KPIs in real time to adjust the strategy when necessary.

3. Inclusion of environmental variables

Many cities already impose restrictions on polluting vehicles. Designing routes that avoid restricted areas or that prioritize less polluting vehicles allows not only to comply with regulations, but position the brand as socially responsible.

4. Dynamic replanning for unforeseen events

Traffic, delays or customer absences are inevitable. A system like Routal can reoptimize routes on the fly, avoiding bottlenecks and ensuring that the rest of the operation is not affected.

Concrete benefits of multi-criteria planning

Companies that have adopted this model report benefits such as:

  • 15-25% reduction in operating costs, thanks to shorter and more efficient routes.
  • Reduction of emissions by up to 30%, combining better planning and sustainable vehicles.
  • Improved NPS (Net Promoter Score) for more timely and accurate deliveries.

In addition, greater satisfaction is achieved from logistics teams, who work with less pressure and better information.

Result: Efficiency with purpose

Designing multi-criteria delivery routes is no longer an option, but a necessity for any company that wants be competitive, profitable and responsible. Balancing time, cost and sustainability is possible thanks to specialized tools such as Routal Planner, which integrate data, automation and the ability to react in real time.

Adopting this model not only improves the logistics operation. Also strengthens brand reputation, generates medium-term savings and prepares the company to respond to the new demands of the market and the planet.

How to design multi-criteria delivery routes: balancing time, cost and sustainability
Many companies still use Excel to plan routes, but this generalist tool generates errors, delays deliveries and overloads the team. Routing software such as Routal automates and optimizes the entire process, improving efficiency and customer experience. Discover how other companies are already leaving behind logistics management with Excel and transforming their operations.
Logistics
How a delivery company can plan better without using Excel

What if I told you that your route planning with Excel could be holding back your growth?

Yes, we know it works.

But we also know that it leaves a lot of room for error ❗

Do these cases ring a bell to you?

• Miscopied cells that alter the entire cast

• Drivers calling because they don't understand the order of deliveries

• Customers upset by avoidable delays

All of this is more common than it seems.

And it's not because there's a lack of effort, but because Excel wasn't designed for logistics management.

💡 When we use generic tools for critical processes, we pay for it in time, money... and headaches.

On the other hand, a specialized route software how Routal automates what you now do manually:

✓ Generate optimized routes in seconds

✓ It is updated in real time in the event of unforeseen events

✓ Share routes with your drivers and customers in one click

The result?

📉 Fewer errors

📈 More deliveries in less time

😊 And a much quieter team

The best part: you don't need to be a logistics expert or hire an engineer.

Routal adapts to your operation and scales with you.

And hundreds of companies like yours are already using it to leave logistics management behind with Excel.

👉 Find out how other companies like yours are automating it.


Does it happen to you too? Do you still rely on Excel for planning?

Schedule a demo today and improve your daily life

How a delivery company can plan better without using Excel
Many delivery people unknowingly lose money because they don't organize their routes properly. Using a planning app like Routal Drivers can increase your profits by up to 25%, only by optimizing routes and times. With the right tool, it is possible to distribute better, in less time and earn more.
Drivers
How much could you earn if your routes were better organized?

Have you ever stopped to think how many euros are missing? Every day for not planning your routes well?

We're not just talking about gas or wasted time.

We're talking about deliveries you could have made, about hours you could have saved... and, yes, about Profits you could be generating if your trips were more efficient.

💡 A clear fact: a delivery man who organizes his routes well can increase his profits up to 25% only by optimizing routes and better managing your time.

Let me tell you a real case:

A last-mile self-employed man who delivered between 30 and 40 orders a day with his van started using Routal Drivers to plan your routes. Before, he made his stops “by eye” or using Google Maps. Every day I was wasting time between poorly ordered deliveries, unpredictable traffic and repeated routes.

With the app, he started to:

✓ View all your delivery points

✓ Order them automatically according to distance and times

✓ Avoid traffic jams in real time

✓ Calculate exact arrival times

The result: in a week it was already 6 more deliveries per day. And that, in real numbers, were almost 250€ more per month. Without working more hours. Only with efficient routes.

🔥 What if you too are losing money... without knowing it?

Many delivery people don't know this, but a poorly organized route doesn't just cost them gas. It costs them time, reputation and opportunities of billing.

The good news: you don't have to be a logistics expert to improve.

You only need one planning app designed for your daily life.

📲 Download Routal Drivers and try it for free.

And start earning more... without giving out more.

Free Download
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👉 Are you already using an app for your routes? Have you noticed the difference?

How much could you earn if your routes were better organized?