Move Smarter

Plan and optimize your routes in seconds.
The magic of intelligence is just a click away.

Routal dashboardRoutal mobile app

Automate all your last-mile processes

You'll have all the parameters you need to give you the best results instantly.

Finally a simple planner that you can use today.

Routal dashboardRoutal dashboard

The drivers they only need a cell phone and internet access.

Routal dashboardRoutal dashboard

Raise the customer experience.
Precise updates.

Routal dashboardRoutal dashboard

Optimize your routes in 3 clicks


Success stories, transformative results.


The largest biofuel producer in Portugal and one of the largest in Europe.

600 collection points

They supply more than 200 service stations.


Increased productivity.


Savings in distribution costs

Quaker State

The most important company that produces lubricating oils in Mexico.

Goodbye to paper

After the implementation of Routal, manual planning was abandoned.

Just 10 minutes

The planning of all routes for all vehicles was drastically reduced.

8 fewer vehicles

Route planning and optimization made it possible to reduce the number of vehicles needed.

Alfil Logistics

One of the leading logistics companies in Spain with more than 400 employees.

300,000 annual deliveries

They manage more than 450,000 m2 of storage in Spain.


Increased productivity by reducing vehicles on the road


Savings in logistics costs


Companies specializing in logistics solutions for waste collection in the Madrid area.

5,000 tons

They manage the treatment of organic waste, packaging and all types of materials.


Increased productivity in the office and on the road.


It saves on fuel and CO₂ emissions.

Hospital Sant Joan de Déu

It is one of the most important hospitals in Barcelona. It is located in one of the areas of the city with the highest traffic. They offer the service of transfers to patients and home care.

25,000 hospitalizations per year

The hospital discharges of these people to take them home can involve thousands of trips.

14 minutes

Average number of minutes saved per trip.


Routal has allowed us to save 21% in logistics costs, improve on-time deliveries to more than 96%, and have our customers more satisfied with the service on a daily basis.

Rui Domingos
COO of Canasta Rosa
Read the story
Quaker State

During Covid, we realized that it was essential to standardize the delivery procedure. Thanks to the Routal planner, we were able to unify processes.

José Miguel Muñoz Gandara
Director of Internal Control.
Read the story
Quaker State
Alfil Logistics

We chose Routal because they are integrated into our company's systems and encompass several processes in a single tool. From route planning to final delivery to the consumer.

Carlos Górriz
New Project Technician at Alfil Logistics
Read the story
Alfil Logistics

Waste collection is a highly regulated sector. The traceability of waste is essential. Routal is an essential tool for our daily lives.

Andrea Castillo
CEO of Recoambiente.
Read the story
Hospital Sant Joan de Déu

Routal has allowed us to save 21% in logistics costs, improve on-time deliveries to more than 96%, and have our customers more satisfied with the service on a daily basis.

Dra. Àstrid Batlle
Responsible for the A Casa unit.
Read the story
Hospital Sant Joan de Déu

Our latest news and industry know-how.

More articles
Resumen de la historia de la compañía, su viaje y el futuro en el sector de la logística última milla.
Routal - Move Smarter

Move smarter. Algo tan sencillo de entender, pero a la vez muy complejo de hacer. Nos mueve elevar la eficiencia al máximo y reducir la complejidad al mínimo. Es momento de empezar una nueva etapa y cambiar para mejorar aún más. Y empezamos cambiando algo que nos identificó desde el principio, nuestro nombre.

Nuestra historia nace en el sector de la logística. Es un sector apasionante que no deja a nadie indiferente. O lo amas, o lo odias. No hay puntos medios. A nosotros, nos enganchó.

En la logística se lucha a diario, cada día es diferente, cada día hay nuevos retos. Pero para muchas empresas, llega un momento que esa complejidad se normaliza, es parte del día a día y llega la monotonía.

Trabajar en un entorno controlado, sin grandes sobresaltos, haciendo tu trabajo, es para muchos el mejor castillo que salvaguardar. Vemos a diario como empresas no quieren cambiar sus procesos, ni forma de trabajar. “Llevamos años así y no nos va tan mal”, dicen muchos. Seguramente puedan aguantar algunos años más en el mercado, la pregunta es cuántos más.

Cuando empezamos, luchábamos contra castillos inexpugnables. Creíamos, como buenos ingenieros, que la tecnología podía ganar a mil años de experiencia. Éramos jóvenes e idealistas. Y estábamos muy equivocados…

Humildad, trabajo y experiencia. Teníamos que aprender que las empresas no pueden permitirse el lujo de no entregar. Su negocio depende de ello, su plato en la mesa depende del éxito de cada entrega. Así empezó nuestra historia: en un entorno hostil, sin experiencia, pero con la convicción de que habían muchas cosas por hacer y grandes oportunidades.

Han sido 8 años, más de 20.000 horas de duro trabajo de todo un equipo y la confianza de muchas personas. Sobre todo, clientes que tenían la convicción de que las cosas podían hacerse de forma diferente, y que aquellos jóvenes tenían algo que podía ayudarles a mejorar su día a día.

Hemos dejado de ser aquellos jóvenes idealistas que sólo se focalizaban en la tecnología. Ahora, usamos la tecnología en beneficio de las personas. Trabajamos para hacer que el día a día de responsables logísticos, planificadores de rutas, repartidores y clientes sea más rápido,  eficiente y conveniente.

Nos hemos hecho mayores y nuestro producto está preparado para un gran salto. Nuestra mentalidad como compañía está dirigida por una nueva brújula: Reducir la complejidad al mínimo, aumentar la eficiencia al máximo y dar un soporte constante.

Esta es nuestra estrella polar, nuestra north star, que guía todos nuestros pasos en este camino.

Hoy, trabajamos para reducir la complejidad al mínimo.Hoy, nuestros clientes se mueven de forma más eficiente.Hoy, acompañamos a miles de clientes en todo momento.Hoy, crecemos como equipo y como compañía.

Somos una plataforma para el negocio local que será global.

Somos una compañía que está construyendo una solución integral, esencial y muy real.Hoy, somos Routal.

Movamos el mundo de forma más inteligente.

Move the World Smarter.

Routal - Move Smarter
Main challenges of temperature-controlled (frozen) distribution and logistics. Challenges and solutions that reduce consumption and gain security.
Optimization of temperature-controlled logistics

Temperature-controlled logistics is an added challenge to the already complicated distribution of goods. The great challenge is to maintain a controlled, stable and safe temperature throughout the journey from the factory to the final consumer of that merchandise.

As logisticians, we must ensure the safety that this product has not been damaged due to an inadequate temperature, since surely.

There are many products that need temperature, from perishable foods such as foods (fruit, vegetables, or any type of fresh food), medicines, or even precision parts whose temperature could change their shape, to give common and not so common examples. Likewise, we can find different temperature levels:

  • Without temperature: 15º-40º
  • Controlled temperature:
    • Refrigerated: 0ºC → 8ºC
    • Frozen: 0ºC → -20ºC
    • Ultra frozen: Below -40ºC

Products that require controlled temperature are transported by vehicles specially designed to maintain the temperature inside. For this purpose, they are equipped with powerful cooling systems. Some in the form of an autonomous system with their own diesel engines, others connected to the vehicle that provides the energy, or even some are powered by passive cold (incorporating ice loads that preserve the cold).

What challenges do controlling cold in the supply chain entail?

Fuel consumption

Refrigerated vehicles consume much higher than conventional vehicles. Refrigeration is a process that consumes a large amount of energy, and that translates into liters of diesel. The greater the temperature difference between the inside of the truck and the outside, the more work the cooling system must do, consuming more in summer.

Therefore, the products must be in the truck for as little time as possible. Efficient logistics management will try to minimize that time in loading.

Another action that has a great impact on consumption is the opening of doors. Every time a refrigerated truck opens its doors, outside heat penetrates the truck, increasing consumption. The solution is to minimize the opening of doors, and above all, to minimize the time they remain open. Good planning that allows the load to be ordered so that the unloading time is the minimum, will reduce opening time, reducing consumption.

Systems of route optimization that allow efficient route planning, reducing travel time and efficiently organizing vehicle loading are key to reducing consumption, costs and improving service.

Cold chain management and safety

Ensuring that the merchandise has not undergone heating and refreezing is critical. Many goods could be damaged, even becoming dangerous for human consumption. Examples such as fruit, which at high temperatures due to its high sugar content can cause the colonization of bacteria that damage the product, or pharmaceutical material such as vaccines or antibiotics whose effectiveness is reduced due to high temperatures.

Active monitoring of products and/or their transport is key to ensuring that products are transported with guarantees. Dataloggers and all kinds of temperature control probes are key tools for this type of logistics.

camion temperatura controlada


The cold logistics chain has a large number of challenges to face. We have dealt with some examples with the main challenges such as logistics optimization to reduce consumption or temperature monitoring to ensure the cold chain at all times. These are some of the main challenges in a key sector for many industries.

At Routal, we help all types of refrigerated transport companies to optimize their distribution, save time and fuel in just 24 hours. Try it here.

Optimization of temperature-controlled logistics
Article on the main challenges for the electric vehicle transition in the logistics environment, especially the last mile.
Challenges in the transition to electric vehicles for the logistics sector

The market is demanding more every day sustainability. It is one of the great mega-tractors of the economy, as well as the conscious consumer. This fact is making big brands move towards that position. Out of belief, or out of necessity, the entire market is being forced to Transition towards production processes with lower environmental impact.

Unquestionably, logistics is a very important part of all companies' emissions and the market is beginning to transition to more sustainable and efficient methods. From the relocation of factories to points closer to their customers, to limiting air transport as much as possible or transitioning their own fleets to electric vehicles.

At the last ICIL Debates convention in Barcelona, two important retailers in our country such as Mango or Unequal showed the difficulty in finding carriers capable of offering sustainable delivery. They get together three important challenges when it comes to achieving the transition to electric vehicles: The large investment in electric vehicles (3x a diesel) Charging management of the vehicle (charging point, charging times, civil works, etc.) Operational Management of an electric fleet (range management, type of driving, etc.) If, in addition, we add that most of the fleets belong to small entrepreneurs or the self-employed, it makes that transition really difficult.

Investment in electric vehicles

Nowadays we find a multitude of brands with electric vehicle solutions on the market. Especially in light vehicles, we find the largest catalog of brands such as Citroën, Fiat, Nissan or Ford, among others. Brands with extensive experience in this type of traditional industrial vehicles that have focused on offering electrical solutions so that their customers can face the restrictions of cities such as Low Emission Zones. The problem appears when the operation requires larger tonnage trucks. Brands such as Jac Motors they already offer solutions that allow them to beat their diesel counterparts in a few years.

Charging management

The installation of a charging point itself can be an expensive installation and its optimization depends to a large extent on the needs of the operation. Points such as the number of vehicles to be recharged, charging times and other variables will determine the power needed, which may make the final cost of the installation more expensive or considerably lower. Specialist companies such as Circontrol and Bia Power make it possible to achieve a balance between installation and efficient loading of any fleet.

Operational Management

Many companies are not aware that the transition is not just about buying an EV and setting up a charging point. One of the advantages of an EV is that it requires much less maintenance, but new restrictions such as range management are key to getting the most out of this type of vehicle. Nowadays, fleet managers do not have the knowledge to plan routes with the precision required by this type of vehicle. To this end, companies such as Aigües de Barcelona, with one of the largest electric fleets, use route optimization technology such as Routal Capable of plan routes taking into account the range of your electric vehicles to maximize its use, even if it does not have 100% of the available load.


The electric vehicle transition It's not just a replacement for automotive technologies, if it does not involve other essential parts such as recharging or operational management itself. The challenge for companies, administrations and clients is to facilitate, promote and finance this change. The market is pushing hard towards more sustainable logistics. We already have the technology to address each and every one of the challenges, all we need is training and institutional support to finish facing this national challenge.

Excerpt from the article published in the magazine in May 2023

Challenges in the transition to electric vehicles for the logistics sector