Have you ever stopped to think how many euros are missing? Every day for not planning your routes well?

We're not just talking about gas or wasted time.

We're talking about deliveries you could have made, about hours you could have saved... and, yes, about Profits you could be generating if your trips were more efficient.

💡 A clear fact: a delivery man who organizes his routes well can increase his profits up to 25% only by optimizing routes and better managing your time.

Let me tell you a real case:

A last-mile self-employed man who delivered between 30 and 40 orders a day with his van started using Routal Drivers to plan your routes. Before, he made his stops “by eye” or using Google Maps. Every day I was wasting time between poorly ordered deliveries, unpredictable traffic and repeated routes.

With the app, he started to:

✓ View all your delivery points

✓ Order them automatically according to distance and times

✓ Avoid traffic jams in real time

✓ Calculate exact arrival times

The result: in a week it was already 6 more deliveries per day. And that, in real numbers, were almost 250€ more per month. Without working more hours. Only with efficient routes.

🔥 What if you too are losing money... without knowing it?

Many delivery people don't know this, but a poorly organized route doesn't just cost them gas. It costs them time, reputation and opportunities of billing.

The good news: you don't have to be a logistics expert to improve.

You only need one planning app designed for your daily life.

📲 Download Routal Drivers and try it for free.

And start earning more... without giving out more.

👉 Are you already using an app for your routes? Have you noticed the difference?

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Every extra kilometer, every poorly planned stop, every minute of waiting... adds up.

And the worst: a lot of times you don't even know it.

Because the hidden costs in delivery they don't appear in your reports.

👉 But they are there.

And they're draining your logistics budget every day.

The “operating normality” trap

When we talk to logistics managers, many tell us the same thing:

“That's how we've always done it.”

The problem is that Habit is not synonymous with efficiency.

Repeating planning errors or poorly optimized routes can be costing you thousands a month without you realizing it clearly.

Does it ring a bell to you?

• Routes assigned “by eye”

• Deliverances that take longer than expected

• Drivers who change routes because they “know a better one”

• Customers who call asking where their order is

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Where is the money you lose hidden?

Los invisible costs appear in the form of:

✓ Gasoline wasted on poorly designed routes

✓ Overtime that is paid but not billed

✓ Deliverymen frustrated by lack of planning

✓ Customers dissatisfied with after-hours deliveries

And the worst: without accurate data, you can't correct it.

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Optimize. Save. Scale.

With Routal you can detect and eliminate these leaks with surgical precision.

🚀 This is how we help our customers achieve a true logistic savings:

✔️ We optimize routes in seconds, considering traffic, time windows and vehicle capacities.

✔️ We generate automatic reports that show the hidden costs of your delivery.

✔️ We give you total control of your fleet's performance, without the need for eternal spreadsheets.

Are you missing out on these savings?

💡 Request a demo and check the savings you can achieve.

Your operation has more margin than you can imagine.

You just need to see it clearly.

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Food distribution in Colombia presents unique challenges for logistics and transportation companies. From geographical diversity to address complexity, ensuring efficient and on-time deliveries is no easy task. One of the most critical — and often underestimated — factors is the quality of the data, especially with regard to directions and geographical coordinates.

In this article, we explore how data impacts the efficiency of food logistics in Colombia and why accurate information is essential to operate successfully.

Food distribution in Colombia and Latin America: a challenging context

Colombia is a country with densely populated urban areas and vast rural regions with limited infrastructure. This territorial diversity represents a major logistical challenge for companies that distribute perishable products. Every delivery must be made in a timely manner to preserve the cold chain and ensure customer satisfaction.

Problem 1: Unstructured or unclear directions

One of the main obstacles is the inconsistency in writing addresses. In many regions, addresses do not follow a standard format and may include non-technical references such as “in front of the school” or “next to the big tree”.

This type of information may work for a local delivery person, but not for an automated route planning system. The lack of structure makes geocoding difficult and slows down the entire logistics process.

Problem 2: Absence of accurate GPS coordinates

Geographic coordinates are the most reliable way to identify exact locations. When companies don't have precise coordinates associated with their addresses, optimization algorithms lose efficiency.

This can translate into:

• Longer or poorly calculated routes
• Increases in fuel consumption
• Delays in deliveries
• Difficulties calculating realistic time windows

Have access to reliable latitudes and longitudes significantly improves system performance and reduces the margin of error.

Solution: How Routal improves food logistics in Colombia and Latin America

Routal is a SaaS solution designed to plan, optimize and monitor distribution routes. To achieve this precisely, it relies on high-quality data and advanced geolocation tools.

Among its key features:

• Automatic address normalization: Convert ambiguous descriptions into standardized formats.
• Precise geocoding: Transforms addresses into ready-to-use coordinates.
• Integration with updated maps and local geographic databases.
• Planning based on real data: allows you to calculate routes considering logistics restrictions, delivery times and business priorities.

Summary: Data is the basis for efficient logistics

Last-mile logistics in Colombia, especially in the food sector, requires more than vehicles and routes: it needs clean, structured and georeferenced data.
Investing in information quality is key to reducing costs, increasing efficiency and improving the end customer experience.

With tools like Routal, companies can transform operational chaos into a fluid, automated and reliable system.

Contact us to learn more!

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