Route planning has always been one of the biggest challenges for logistics and distribution companies. Customers expect fast and efficient deliveries, so companies must find ways to optimize every kilometer traveled, reduce costs and minimize delays.

But... What if there were a way to predict traffic, adjust routes in seconds and reduce expenses without human effort? 🤯

Well, it's already a reality. La artificial intelligence (AI) is transforming logistics by leaps and bounds. In this article, we'll look at how AI has changed the rules of the game in route planning, its benefits and what technologies make it possible.

From Paper Maps to Intelligent Routes

Before the arrival of AI, route planning was a manual art. Fleet managers relied on physical maps, phone calls and, above all, their personal experience to decide the best routes. The problem?

• Lack of adaptability: changes in traffic and weather conditions or new orders required manual adjustments.

• Limited optimization: managers couldn't handle large volumes of data or find truly optimal routes.

• Low accuracy in delivery times: the estimation of times based only on distances did not consider other factors that also influence.

• High dependence on the fleet manager: route planning and coordination relied heavily on the manager's experience and knowledge. This meant that, in its absence, operations could be affected.

Then came digital tools with basic algorithms that improved planning, but they still had limitations such as the inability to react in real time to unforeseen events

But now, with the arrival of the artificial intelligence (AI), everything has changed. Today, AI makes it possible to design routes Dynamics, Adaptive And Ultra Efficient, able to optimize each delivery in seconds.

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How Does AI Work in Route Planning?

Artificial intelligence applied to logistics is not magic (even if it seems like it). It is based on a combination of advanced technologies:

Machine Learning

Machine learning algorithms analyze large volumes of historical data to predict patterns in demand, traffic, and delivery times. For example, Amazon uses AI to anticipate which routes will have the most traffic on Black Friday and adjust deliveries before the collapse occurs.

AI-based optimization

AI-driven optimization models evaluate thousands of combinations in seconds to find the best delivery sequence, minimizing distance traveled, fuel consumption and operating costs. For example, Alfil Logistics optimized its routes with AI, reducing fuel consumption by 15% and saving millions of euros per year.

Real-Time Analysis

AI integrates with live data sources, such as GPS, IoT sensors and traffic APIs, to dynamically adjust routes. Quaker State redirects its delivery people if it detects traffic problems, ensuring that the spare parts arrive at the workshops on time.

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Benefits of AI in Route Planning

Companies that have adopted AI in their logistics have seen improvements Drastic in efficiency, costs and customer satisfaction. Let's see how:

More deliveries in less time

AI algorithms can optimize routes much more efficiently than traditional methods, allowing drivers to make more deliveries without increasing costs.

Reducing Operating Costs

Optimal route planning reduces fuel consumption, drivers' working hours and even the need for certain vehicles

Greater Accuracy in Delivery Times

Thanks to real-time analysis, companies can provide their customers with much more accurate arrival estimates, improving their experience and increasing the chances of successful delivery by up to 99%.

Adaptability to Real-Time Changes

AI systems can dynamically adjust routes in response to unexpected events, such as accidents or changes in weather conditions.

Reducing Environmental Impact

Optimizing routes means fewer kilometers traveled and, therefore, lower CO₂ emissions. Many companies are using AI to make their operations more sustainable.

AI and the Future of Logistics

Best of all, this is just the beginning. Artificial intelligence will continue to evolve and offer new possibilities:

• Use of autonomous vehicles for driverless deliveries.
• Greater integration with IoT and smart sensors for more accurate monitoring.
• Optimization at multiple stages of the supply chain, not just in the last mile.

And is your company ready for AI in logistics?

The question is no longer whether your company Needs AI, but how much longer can it operate Without She.

Companies that have adopted AI are already achieving significant savings, faster deliveries and happier customers.

If you are looking for an AI solution to optimize your routes and improve the efficiency of your operation, Routal can help you.

Would you like to learn more about how AI can improve your logistics?

Let's talk and take the next step together!

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Last-mile logistics is one of the biggest challenges for any company that manages deliveries. The lack of automation in these processes can lead to problems such as delays, high operating costs, customer dissatisfaction and chaotic delivery management. In this article, we analyze when is the right time to implement delivery management software and how solutions like Routal can transform the efficiency of your operation.

The problems of not automating the last mile

Many companies still manage their deliveries with spreadsheets, phone calls and manual processes. While this can work on a small scale, as the volume of deliveries grows, the problems multiply:

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📌 1. Inefficient route planning

The problem

If routes are planned manually, a lot of time is wasted in organizing and the routes may not be the most optimal. This translates into higher fuel costs, longer working hours and fewer deliveries over the same period.

🔴 Real example: A food distribution company creates routes based on the manager's experience, without considering real-time traffic or the best sequence of stops. As a result, drivers travel longer and more expensive than necessary.

The solution with Routal

✅ Routal optimizes route planning in seconds, considering factors such as traffic, time restrictions and load capacities. This way, deliveries are faster, more efficient and more cost-effective.

📌 2. Inefficient communication with customers

The problem

Customers want to know where their order is and when it will arrive. Without an automated platform, deliverymen or the customer service team must constantly answer calls, creating a heavy workload and potential errors in information.

🔴 Real example: An online store receives dozens of calls a day asking about the status of orders. As the team must check with the delivery people manually, the answers are late and inaccurate.

The solution with Routal

✅ With Routal, customers receive automatic notifications with the status of their delivery and a real-time tracking link. This dramatically reduces the number of calls and improves the user experience.

📌 3. Lack of visibility and access to information

The problem

Without a centralized system, delivery managers find it difficult to know what is happening at all times: Has the delivery person already made the delivery? Were there any problems? Does a shipment need to be rescheduled?

🔴 Real example: A logistics operator does not have real-time access to the status of deliveries. When a customer claims an order not received, the only option is to call the driver, who may be busy or can't remember the exact detail.

The solution with Routal

✅ Routal offers a real-time control panel with the status of each delivery. Managers can see the progress of each route and react quickly to any unforeseen event. In addition, the system records proof of delivery (such as photos and digital signatures), reducing disputes with customers.

When is the right time to automate the last mile?

If your company is facing any of these problems, it's probably time to implement delivery management software. Some signs that automation is urgent include:

✅ Increase in the number of deliveries and difficulty managing them manually.

✅ High operating costs due to inefficient routes and higher fuel consumption.

✅ A high volume of calls from customers asking about the status of their orders.

✅ Difficulty giving quick and accurate answers about ongoing deliveries.

Conclusion

Automating the last mile with software like Routal not only improves operational efficiency, but it also reduces costs and improves customer satisfaction. If your company is dealing with planning, communication and visibility issues, it's time to take the leap to intelligent delivery management.

Ready to optimize your operation? 🚀 Try Routal and take your logistics to the next level.

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If you have a business that sells physical products, you've probably come across the term Fulfillment. But what exactly does it mean? How can fulfillment help improve your company's logistics? In this article, we help you answer all your questions about the Fulfillment and its importance in the supply chain.

What is fulfillment?

The term Fulfillment refers to the complete process that a company carries out from receiving an order until the product reaches the customer. It's not just about shipping the package, but a series of steps that ensure that the purchase is made efficiently and that the customer has a satisfactory experience.

In other words, the Fulfillment encompasses all logistics operations that make it possible for a customer to receive their order correctly and in the shortest possible time. This process includes:

• Receiving and storing inventory.
• Order Management.
• Picking (selection of products in the warehouse) and packing (packaging).
• Shipping and distribution.
• Follow-up and customer support.
• Returns and post-sales management.

El Fulfillment it's not just a logistical issue, but it has an impact directly on the reputation and success of a business. The speed, accuracy and reliability of the process can make the difference between a satisfied customer and one who will never buy again.

According to some surveys, 83% of customers would never buy from an online store again if they had a bad delivery experience. The most common problems include shipping delays, incorrect products, damaged packages, or lack of tracking information.

For this reason, companies are increasingly investing in technological solutions and automation to optimize the Fulfillment, reduce operating costs and improve customer satisfaction.

Types of Fulfillment:

• Fulfillment internal: The company manages the entire warehousing, order preparation and shipping process from its own facilities. It's a strategy that allows for greater control over inventory and customer experience, but it also requires significant investment in infrastructure, people and technology.

• Fulfillment outsourced (3PL): An external company specialized in logistics manages the storage, preparation and shipment of orders. This option allows companies to reduce operating costs and scale more easily, since 3PL providers have advanced infrastructure and technology to handle large volumes of orders. However, by depending on a third party, a certain level of control over delivery times and the personalization of the service is lost.

• Fulfillment by marketplace: In this model, the marketplace is responsible for the storage, packaging, and shipping of products on behalf of the seller. This is an increasingly popular alternative, especially for businesses that sell through platforms such as Amazon, Walmart or eBay. A clear example is Fulfillment by Amazon (FBA), where products are stored in Amazon distribution centers and are shipped directly to the customer with the platform's service standards. This option simplifies logistics and allows for quick deliveries, but it also involves high costs and a lower capacity for differentiation, since the packaging and delivery experience are controlled by the marketplace.

• Fulfillment hybrid: Combines different strategies of Fulfillment, for example, managing some products internally and delegating others to 3PL or marketplaces. This combination makes it possible to optimize costs and better manage demand in peak seasons without compromising the company's operational capacity. However, it requires efficient coordination and advanced technological tools to synchronize different workflows.

Why is it important to have a good fulfillment system?

• Reduction of delivery times.
• Reduction of errors in shipments.
• Optimization of logistics costs.
• Increased customer satisfaction.
• Ability to handle large volumes of orders.

How to have a good fulfillment system with technology?

If you manage a model of Fulfillment internal, where the entire process of storing, preparing and shipping orders takes place within your company, it is essential to have technological tools that optimize the operation. Without the right technology, this model can become costly, inefficient, and difficult to scale.

Route optimization tools such as Routal, allows the last mile to be more efficient, ensuring that orders arrive in a timely manner. By integrating route planning software with your Fulfillment, you can reduce costs, improve delivery visibility and increase customer satisfaction.

In addition, in Routal We recently visited the Amazon DCT9 in Barcelona, one of its main logistics centers, to understand first-hand the processes and challenges of last-mile distribution in one of the largest companies in the world. This experience has allowed us to strengthen our technological solutions, aligning them with the best practices in the sector to offer our customers high-level logistics management.

Do you want to optimize your process of Fulfillment? Find out how Routal can help you improve your deliveries and reduce planning and distribution times.

Los logistics operators they play a fundamental role in the supply chain, since they are responsible for manage, coordinate and streamline the flow of goods and services from origin to final destination. Its function can range from basic tasks, such as warehousing and transportation, to the comprehensive management of all the logistics of a company, including technology, consulting and process optimization.

Depending on the degree of integration and control that the logistics operator has over a company's operations, we can distinguish:

1PL Logistics Operator (First Party Logistics - First Party Logistics)

La First Party Logistics (1PL) It is the model in which a company manages its own logistics activities without the intervention of third parties. This means that the company is directly responsible for transporting, storing, distributing and managing its products from their origin to their final destination.

This model is primarily used by companies with great operational capacity who can afford to invest in their own logistics infrastructure.

Key Features of 1PL

Total self-management: The company owns and manages its own logistics resources, such as truck fleets, warehouses and distribution centers.

High initial costs: Requires significant investment in infrastructure and logistics personnel.

Examples of Companies Using the 1PL Model

Coca-Cola:

• The company manages its own distribution network with factories, warehouses and a fleet of trucks to take its products to the points of sale.

Zara (Inditex Group):

• It controls its own supply chain with its own logistics centers and direct distribution to its stores in different countries.

Nestle:

• The company manages its own production and distribution chain in several markets, ensuring the efficient supply of its products.

Advantages of the Model 1PL

Greater control over the supply chain.

Long-term cost reduction (by eliminating intermediaries).

Better time management and quality of service.

Optimization of infrastructure and logistics personnel.

Disadvantages of the Model 1PL

High initial investment costs in infrastructure and vehicles.

Complexity in logistics management (need for experts and advanced technology).

Less flexibility to adapt to market fluctuations

Logistic Operator 2PL (Second Party Logistics)

La Second Party Logistics (2PL) refers to when a company outsourced specific logistics services to a specialized supplier. In this case, The company continues to manage its logistics, but outsources key functions to specialized operators to improve efficiency and reduce costs.

This model is common in companies that do not want to invest in their own logistics infrastructure, but that need to ensure an efficient distribution of their products.

Key Features of 2PL

Outsourcing key services: Companies specialized in transportation, storage or distribution are outsourced.

Focus on operational efficiency: It allows companies to optimize their logistics without making large investments in their own infrastructure.

Functions that a 2PL Logistics Operator can perform

1. Freight transport.
2. Storage and stock management.
3. Loading and unloading management.
4. Management of customs and international procedures.
5. Multimodal transport (combination of different types of transport).

Examples of 2PL Companies

DHL Freight (land transport):

• Companies that need to move goods nationally or internationally can subcontract to DHL for ground transportation.

Maersk (maritime transport):

• Many manufacturing and foreign trade companies use Maersk to ship goods through containers by sea.

UPS Supply Chain Solutions (storage and distribution):

• Companies that don't have their own warehouses can use UPS fulfillment centers to manage inventories and distribute products.

FedEx Logistics (air transport and cargo solutions):

• Companies that require urgent shipments hire FedEx to make international deliveries by air transport.

GLS, SEUR or MRW (transport and parcel delivery):

• E-commerce or retail companies use last-mile transportation services from operators such as GLS or SEUR to deliver products to customers.

Advantages of the 2PL Model

Lower investment in infrastructure.

Flexibility and scalability.

Access to specialized expertise.

Expansion to new markets.

Disadvantages of the 2PL Model

Less control over the logistics chain.

Possible delivery delays.

Variable costs depending on the volume of operations.

Risk of loss of key information.

Logistics Operator 3PL (Third Party Logistics)

La Third Party Logistics (3PL) It is a model in which a company outsource the complete management of your logistics to a specialized supplier.

Unlike the model 2PL, where only specific functions are outsourced, in 3PL the logistics operator becomes a strategic partner, managing a significant part of the supply chain, allowing companies to focus on their core business while leaving logistics in the hands of experts.

Key Features of 3PL

Total outsourcing of logistics: An external supplier is responsible for the storage, transportation and distribution of products.

Integrated management: The 3PL operator coordinates multiple logistics functions within the supply chain.

Functions of a 3PL Logistics Operator

1. Transportation and Distribution Management.
2. Storage and Inventory Management.
3. Order Preparation (Pick & Pack).
4. Customs Management and International Trade.
5. Analysis and Optimization of Logistics Processes.

Examples of 3PL Companies

Amazon FBA (Fulfillment by Amazon):

• Companies and online sellers use Amazon's 3PL service to store their products in their fulfillment centers and manage shipping, returns and customer service.

DHL Supply Chain:

• Provides storage, distribution and customized logistics solutions for multiple industries.

UPS Supply Chain Solutions:

• Manages the logistics of retail, e-commerce and manufacturing companies, offering transportation and storage.

XPO Logistics:

• Specialized in storage and transport logistics for industrial and retail companies.

CEVA Logistics:

• It operates globally offering transportation, distribution and storage solutions for technology, automotive and consumer goods companies.

Advantages of the 3PL Model

Reduced operating costs.

Greater efficiency and specialization.

Scalability and flexibility.

Focus on the core business.

Access to advanced technology.

Disadvantages of the 3PL Model

Less control over logistics.

Variable costs.

Risk of supply chain failures.

It can be difficult to synchronize company systems with those of the logistics provider.

Logistics Operator 4PL (Fourth Party Logistics)

La Fourth Party Logistics (4PL) is an advanced model of logistics outsourcing in which a company hires a specialized supplier or consultant for you to manage and optimize your entire supply chain.

Unlike the 3PL, where the operator only functions logistics, in 4PL the supplier is responsible for coordinating different logistics operators (3PL, carriers, warehouses, customs, etc.) to offer a comprehensive solution.

This model is ideal for companies looking for fully optimized logistics management, with the use of technology, data analysis and artificial intelligence to improve efficiency and reduce costs.

Key Features of 4PL

Comprehensive supply chain management: Coordinates and optimizes all logistics processes.

Use of advanced technology: Integration of systems such as ERP, WMS and TMS for analysis and decision-making.

It has no physical assets: It does not operate its own warehouses or fleets, but rather manages 3PL operators and other logistics providers.

Optimization and strategy: Focuses on improving costs, delivery times and operational efficiency.

Consulting-based model: Provides strategic analysis and recommendations for the supply chain.

Functions of a 4PL Logistics Operator

1. Management and Coordination of Logistics Providers (3PL, Carriers, Customs, etc.)
2. Data Analysis and Supply Chain Optimization
3. Strategic Planning and Logistics Consulting
4. Technological Integration and Digitalization of Logistics
5. Risk Management and International Logistics

Examples of 4PL Companies

Accenture Logistics & Supply Chain Management:

• Offers consulting and supply chain optimization services for large companies.

DHL Supply Chain 4PL Services:

• Manages and coordinates multiple logistics providers for global companies, optimizing costs and delivery times.

XPO Logistics (4PL Division):

• Provides integrated solutions for the planning and logistics execution of large corporations.

UPS 4PL Solutions:

• Integrates the management of logistics operators and carriers into a single, optimized solution.

GEODIS Supply Chain Optimization:

• Specialized in logistics consulting and data analysis to improve the supply chain of its customers.

Advantages of the 4PL Model

Total optimization of the supply chain

Cost reduction and service improvement

Increased visibility and control

Long-term strategy

Increased flexibility and scalability

Disadvantages of the Model 4PL

Less direct control

High initial costs

Technology Dependency

Not suitable for small businesses

Logistics Operator 5PL (Fifth Party Logistics)

La Fifth Party Logistics (5PL) represents the most advanced level of logistics outsourcing, where an operator not only manages and optimizes the entire supply chain as in 4PL, but also integrates multiple logistics networks and advanced technologies for total automation and efficiency.

The operators 5PL focus on digitalization, artificial intelligence, big data and the optimization of global logistics, especially in sectors such as e-commerce, retail, manufacturing and international logistics.

Unlike the 4PL, where the supplier acts as a strategic supply chain manager, in 5PL the operator designs complete logistics ecosystems and uses state of the art technology to automate processes and optimize costs on a large scale.

Key Features of 5PL

Automation and total digitalization: Use of artificial intelligence, machine learning, IoT and blockchain to manage the supply chain.

Integration of global logistics networks: Coordinates multiple logistics operators (3PL, 4PL, carriers and technology providers).

Optimization based on Big Data: Analyze data in real time to improve efficiency, reduce costs and forecast demand.

Technology-based business model: It focuses on software, digital platforms and automation rather than its own physical infrastructure.

Functions of a 5PL Logistics Operator

1. Optimization and Management of the Global Supply Chain
2. Use of Artificial Intelligence and Machine Learning
3. Blockchain and Supply Chain Security
4. Sustainable Logistics Strategies and Green Logistics
5. Warehouse Automation and Last Mile

Examples of 5PL Companies

Alibaba Logistics Network (Cainiao):

• Cainiao optimizes Alibaba's entire supply chain using big data, artificial intelligence and advanced automation.

Amazon Robotics & Fulfillment Services:

• Amazon deploys robots, drones and artificial intelligence systems to manage logistics on a global scale.

Flexport:

• Digital logistics platform that combines technology, artificial intelligence and blockchain to optimize the international supply chain.

Kuehne + Nagel Integrated Logistics:

• It offers digital logistics solutions based on big data, machine learning and automation.

DHL Smart Logistics Solutions:

• Develops logistics systems based on IoT, automation and big data for global customers.

Advantages of the Model 5PL

Full automation of the supply chain.

Reduction of operating costs through the use of AI and Big Data to optimize each logistics process.

Greater security and traceability through the implementation of blockchain and intelligent systems.

Greater flexibility and scalability.

Sustainability and resource optimization.

Disadvantages of the Model 5PL

High initial investment in technology.

Technological dependence.

Less direct control over logistics

Complexity in implementation.

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In the world of logistics and deliveries, the route planning is key to reducing costs, improving efficiency and meeting delivery times. However, many companies continue to use manual methods or basic tools, resulting in inefficient routes, longer delivery times and high operating costs.

That's why more and more companies are adopting automated route optimizers, which make it possible to reduce time, minimize costs and improve the customer experience, obtaining a great competitive advantage compared to your competitors

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Why Is Good Route Planning Important?

Planning routes efficiently not only helps reduce the number of kilometers traveled, but also has a direct impact on a company's productivity and profitability.

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Here are some of the key benefits:

Time Savings in Planning

Creating routes manually can take hours, especially if you have many stops, giving the possibility of human errors that can affect the efficiency of the operation.

An automated route optimizer transforms this process into A matter of minutes. Thanks to advanced algorithms, the tool analyzes multiple factors, such as the location of destinations, traffic in real time, delivery time windows and vehicle capacity, automatically generating the most efficient route.

Reducing Operating Costs

Inefficient route planning can have a significant impact on the operating costs of any logistics or distribution company. When routes are optimized, vehicles travel fewer kilometers, which translates into:

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• Lower fuel consumption
• Less wear and tear on the vehicle
• Fewer working hours for drivers
• Lower risk of delays and penalties

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Faster and More Accurate Delivery

In a world where promptness is key, customers expect their orders to arrive quickly and on time. Poor route planning can cause delays, disorganization and a poor customer experience, directly impacting a company's reputation and competitiveness.

One of the biggest challenges in last-mile logistics is the unpredictability. Factors such as traffic, last-minute changes in orders, road restrictions or weather conditions can affect deliveries. If routes are not optimized, any unforeseen event can lead to cascading delays affecting all of the day's deliveries.

Un automatic route planner solves this problem by calculating the best route based on multiple factors, such as traffic, ensuring that packets arrive at their destination as efficiently as possible.

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Greater Control and Visibility

In last-mile logistics, a lack of control and visibility can create multiple problems, from unexpected delays to difficulties in communicating with customers. Without an appropriate tool, logistics managers must rely on calls or messages to know the location of drivers, which is not only inefficient, but also leaves room for errors and miscoordination.

Los route optimizers they provide a Real-time tracking of each vehicle, allowing companies to monitor their operations precisely and react quickly to any unforeseen event.

It's also critical to provide a transparent and reliable customer experience. A lack of information about the status of your order can lead to frustration and uncertainty, affecting your perception of the service. This is where the route optimizers play a crucial role in providing real-time visibility and control, through the possibility of locating the vehicle in real time or sending notifications, improving the customer experience

In addition, the flaws in the first delivery can generate additional costs, both in terms of delivery reattempts and in customer dissatisfaction. Thanks to control and visibility, this problem will be minimized.

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Scalability and Adaptability

As a company expands its operation, manual route management ceases to be a viable option. What could previously be solved with a simple map and some intuition becomes a complex logistical challenge.

Logistics must adapt to the pace of the business. Route planning software offers the flexibility needed to manage from a few deliveries to thousands a day without compromising efficiency. As demand fluctuates, the technology allows the distribution of routes to be automatically adjusted, allocating deliveries optimally among available vehicles.

The growth of a company should not be accompanied by an increase in operational complexity. With a scalable and adaptable solution, it is possible to expand without logistics becoming an obstacle, allowing companies to focus on what is most important: delivering quickly, efficiently and smoothly.

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Try Routal: The Simplest and Most Efficient Optimizer

Route planning can be a challenge, but with Routal, optimizing your routes is easier than ever. Our platform allows you to automate the organization of deliveries in seconds, eliminating the need to plan manually and helping you reduce operating costs. With an intuitive interface and powerful optimization technology, Routal is the ideal solution for companies looking to improve their efficiency and offer a high-quality service.

With Routal you can:

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Generate optimal routes in seconds → Just enter the directions and let the system calculate the best sequence to minimize distances and travel times.

Reduce costs and improve efficiency → Optimizing routes means less fuel, less wear and tear on vehicles and more deliveries completed in less time.

Manage and monitor deliveries in real time → View where your drivers are at all times, adjust routes for unforeseen events and keep customers informed with accurate estimated arrival times.

Improve the customer experience → Real-time notifications and timely deliveries increase trust and reduce uncertainty, making customers value your service more.

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But it's not just us who say that. Companies from different sectors have already transformed their logistics with Routal, achieving faster deliveries, lower costs and greater customer satisfaction.

• An e-commerce managed to save more than $2M USD annually, reduce operational risk and the number of delivery people

• A logistics company increased productivity by 15%, reducing the number of vehicles needed and the number of failed deliveries with the help of Routal.

• A hospital reduced its distribution costs by more than 25%

From small businesses to large distribution fleets, Routal adapts to your needs with a clear interface and automated processes. In just a few clicks, you can enter your addresses, generate optimized routes and make adjustments in real time.

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Don't let manual planning waste your time and money. With Routal, you can improve the efficiency of your operation and provide an exceptional experience for your customers.

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Request your free trial today and take your logistics to the next level.

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Last-mile logistics has become a strategic factor for companies seeking to stand out in an increasingly competitive market. However, ensuring fast, accurate and satisfactory deliveries does not only depend on good route planning or advanced technology; customer support plays a crucial role in this equation.

In this article, we'll explore why efficient customer service can make a difference in the consumer experience and how more and better information can improve logistics performance. In addition, we will tell you how at Routal we contribute to strengthening this area with support metrics that fill us with pride.

The Last Mile: A Field of High Expectations

The last mile is, for many consumers, the only point of physical contact with the brand. If something goes wrong, such as a delay in delivery, a lost package, or confusing information about arrival times, the customer will not hesitate to express their frustration.

This is where customer support comes into play as a critical channel for:

• Resolve issues in real time.

• Provide peace of mind and transparency to the consumer.

• Reinforce trust in the brand.

Without a robust and agile service system, even the best logistics operations can suffer the consequences of poor user perception.

Information is Power: Improving Service with Data

Having more information available in real time can transform a critical situation into an opportunity to shine. Here are a few examples:

1. Real-time tracking. Allowing customers to know exactly where their order is eliminates uncertainty and reduces support inquiries.

2. History of interactions. If a customer has previously contacted support, having that context saves time and improves service customization.

3. Proactive notifications. Alerting about delays or changes in the delivery schedule helps manage expectations before a problem arises.

At Routal, we ensure that both companies and end consumers have access to the information they need, when they need it, to avoid friction and improve general experience.

Our Commitment to Customer Support

At Routal, we don't just believe in the importance of customer support; we make it a reality every day. This past year, we have managed more than 2,500 support messages, achieving a customer satisfaction rate (CSAT or NPS) of 98%. Having the easiest to use solution on the market and providing the best support is key to our business and that of our client.

In addition, we understand that in logistics, every second counts and every cent matters. Therefore, we have reduced the The average response time for the first message is less than 4 minutes. This means that our customers receive quick and effective help right when they need it.

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How good customer support impacts logistics

Efficient customer support doesn't just solve problems; it also directly contributes to logistical success. Some ways in which this happens include:

• Reduction of complaints. A well-served customer is more understanding in the face of inevitable inconveniences.

• Process optimization. Analyzing patterns in support inquiries can reveal areas of improvement in the logistics operation.

• Customer loyalty. A positive customer service experience can turn an unsatisfied customer into a brand ambassador.

Conclusion

In an industry as dynamic as last-mile logistics, customer support is more than an additional service: it's a competitive differentiator. Having an efficient team, timely information, and tools to support operations is key to exceeding customer expectations and building long-term relationships.

At Routal, we are committed to providing not only a solid technological platform, but also the human support necessary to ensure the success of our clients. Because we understand that, at the end of the day, good support is the key to making everything work.

Do you want to know more about how Routal can transform your logistics?

‍Write to us and discover how we can help you optimize every step of your operation. 🚀

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The distribution of goods over the last mile is an essential pillar of modern logistics operations. However, the environmental impact of urban transport poses serious challenges, especially in dense cities such as Barcelona. This is where cycling logistics comes in: the use of cargo bicycles and personal mobility vehicles (VMP) for sustainable, efficient distribution that respects the urban environment.

In February 2025, Barcelona will take a big step towards sustainability by modifying its municipal ordinance to promote cycling and improve urban merchandise distribution conditions. This update not only seeks to reduce CO₂ emissions and congestion, but also to facilitate the operation of distributors that use cycles and VMP.

Why choose cargo bikes for the last mile?

The last mile represents the final leg in delivering an order to the customer. It is a costly stage and often the most polluting due to the high frequency of deliveries and the predominant use of motor vehicles. Cargo bikes and VMPs offer a more sustainable alternative, with key benefits:

1. Reducing emissions: Freight bicycles do not generate emissions, which helps combat air pollution in urban environments.

2. Efficiency in congested areas: Thanks to their compact size, they can move easily in narrow streets and areas with heavy traffic.

3. Lower operating costs: Compared to traditional vehicles, cargo bikes require less maintenance and are not dependent on fossil fuels.

4. Increased social acceptance: Bicycle deliveries generate less noise and improve the community's perception of sustainable transport.

Changes in Barcelona's municipal regulations

With the changes introduced in February 2025, Barcelona is taking a step forward in promoting cycling. These are the key points of the new regulation:

1. Access to loading and unloading spaces: Cargo and VMP bicycles may use spaces enabled for loading and unloading, under the same conditions as motor vehicles. This reduces operational barriers for delivery people who choose sustainable solutions.

2. Permission to park in specific sidewalk areas: In the absence of authorized spaces, cargo and VMP bicycles may park in designated areas for motorcycles. This measure ensures that they can operate smoothly and without hindering traffic.

3. Bicycle lane protection: Loading and unloading any vehicle on bike lanes is explicitly prohibited, with penalties of 200 euros. This measure seeks to keep the cycling infrastructure safe and operational for its users.

Barcelona as a model of cycling logistics

With this regulatory update, Barcelona is positioning itself as a pioneering city in the promotion of sustainable distribution. These policies not only benefit the environment, but they also support companies and the self-employed who seek to adapt to the demands of a greener economy. In addition, the improvement of urban infrastructure for cycling can inspire other cities to adopt similar initiatives.

The Future of the Last Mile

The use of cargo bikes and VMP is not a passing trend; it is a necessary solution to the logistical challenges of modern cities. With regulations such as those in Barcelona, the conditions are created for this alternative to gain prominence, offering benefits both for delivery people and for the environment.

At Routal, we have a route optimizer designed for bicycles, walkers and other modes of transport, helping you plan more efficient and sustainable deliveries. If you are looking to improve the profitability of your business, we can be the ally you need.

In a world increasingly committed to sustainability,

Are you ready to take the step toward a greener last mile? 🚴♂️🌱

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The logistics department is the operational heart of any company that handles distribution, transportation or merchandise management. Its importance lies in ensuring that products arrive at the right place, at the right time and with the most efficient costs. But what exactly does this department do? What are the profiles that make it up? In this article, we'll explore their key functions and main roles.

What is the logistics department?

The logistics department is responsible for planning, executing and overseeing the movement and storage of goods, services and information along the supply chain. This includes activities such as inventory management, designing transportation routes, and coordinating with suppliers and customers.

The main objective is to optimize processes to reduce costs, improve time and ensure customer satisfaction.

Main functions of the logistics department

1. Supply chain planning

This team ensures that every step of the logistics process is aligned with the company's goals. It focuses on anticipating demand, managing resources and avoiding bottlenecks.

2. Inventory Management

Controlling inventory is crucial to avoid unnecessary costs, such as excess stock or lack of products. This includes monitoring stock in real time and maintaining the perfect balance between supply and demand.

3. Transportation and distribution coordination

Ensuring that products arrive at their destination efficiently is essential. This involves designing optimal routes, choosing the right means of transport and managing deliveries.

4. Relationship with suppliers and customers

The logistics department acts as an intermediary between the company and its business partners. Negotiate deadlines, prices and terms with suppliers and ensure end customer satisfaction.

5. Process analysis and optimization

Measuring performance and finding areas for improvement is a constant function. This includes the use of technological tools such as Routal to optimize routes and reduce operating costs.

Main profiles in the logistics department

The logistics team is usually made up of professionals with both technical and organizational skills. The following are the most common roles:

1. Logistics Manager

Responsible for overseeing the entire department, from strategic planning to the execution of operations. He is the one who makes key decisions to ensure that processes work efficiently.

2. Transportation Coordinator

Responsible for planning routes, managing fleets and ensuring that shipments arrive on time. Their work is essential to reduce costs and meet deadlines.

3. Logistics Analyst

This profile focuses on analyzing data and metrics to improve processes. It uses technological tools to identify areas for improvement in the supply chain.

4. Inventory Manager

It ensures that inventory levels are adequate, minimizing storage costs and avoiding stock breaks.

5. Customer Care Specialist

Work directly with customers to resolve issues, manage returns and ensure a positive experience.

Technology as an ally of the logistics department

Currently, tools such as Routal are essential for logistics departments. By optimizing transport routes, automating planning and providing real-time analysis, they allow teams to work more efficiently and focus on strategic tasks.

Conclusion

The logistics department is a key part of any company that manages products. Its functions go beyond transportation; they involve strategic planning, constant analysis and customer service. In addition, the profiles that make up this team provide unique skills that allow each link in the supply chain to work perfectly.

With appropriate technological tools, such as Routal, the success of this department is more assured than ever.

Is your company looking to optimize its last-mile logistics?

Find out how Routal can help you reduce costs, improve delivery times and increase customer satisfaction. 🚛✨

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A modern design that represents a logistics team in action, showing a combination of technology and human work. Ideally, an on-screen digital map, an organized warehouse, and people planning routes or supervising processes.

What do you think? Would you add more profiles or functions? Write to us in the comments.

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Transportation route management is a key process in modern logistics, especially in the last mile, where every minute counts to meet customer expectations. From picking to final delivery, every step in the chain can present challenges that impact efficiency. In this article, we will analyze each stage of the process, the associated challenges and how tools such as Routal can transform the management of transport routes into an agile and effective operation.

1. Picking and order preparation

Picking is the first step in managing a transport route. It involves selecting the right products in the warehouse to fulfill a specific order. Efficient preparation ensures that products are ready for shipment in the shortest possible time.

Common Challenges:

• Errors in product selection.

• Lack of synchronization between warehouse and transport.

• Time-out in order preparation.

Solution with technology:

With a tool such as Routal, you can integrate inventory management systems to synchronize order preparation with route planning. In addition, allocations can be optimized to ensure that orders are ready just in time for transportation.

2. Route planning

Designing optimal routes is at the heart of transport management. It involves organizing destinations in an order that minimizes travel times and reduces costs.

Common Challenges:

• Unexpected traffic or adverse weather conditions.

• Last-minute changes to orders or addresses.

• Lack of visibility on the condition of vehicles and drivers.

Solution with technology:

Routal uses advanced optimization algorithms that consider factors such as real-time traffic, delivery restrictions and vehicle capacity. Not only does this reduce the kilometers traveled, but it also improves on-time deliveries.

3. Transportation and final delivery

Once en route, the final delivery represents direct contact with the customer and is often the most critical moment.

Common Challenges:

• Difficult location of destinations.

• Customer frustration due to delays or lack of communication

• Accessibility issues in certain areas.

Solution with technology:

With Routal, drivers can access detailed and updated maps, receive notifications of changes in real time and communicate with customers directly through the platform. In addition, customers can track their order and receive alerts about the estimated time of arrival (ETA).

4. Real-time monitoring

The ability to monitor routes in real time is key to identifying problems and solving them before they affect the customer experience.

Common Challenges:

• Lack of visibility on the delivery status.

• Slow response to incidents such as delays or breakdowns.

Solution with technology:

Routal offers a centralized platform where managers can monitor the progress of each delivery in real time. With this information, it is possible to redirect routes, reassign orders, or proactively inform the customer in case of delays.

5. Communication with the recipient

Clear and timely communication is critical to ensuring a satisfying customer experience.

Common Challenges:

• Lack of updates on order status.

• Difficulty coordinating deliveries at specific times

Solution with technology:

Routal allows you to automate messages to keep customers informed at every stage of the process. From the time the order is picked up until it is delivered, customers can receive personalized notifications that keep them in the know.

General challenges in managing transport routes

• High operating costs due to inefficient routes or downtime.

• Rising customer expectations, especially in fast and traceable deliveries.

• Environmental impact, with increased pressure to reduce the carbon footprint in transport.

How Routal transforms route management

With Routal, every stage of the process is designed to work in sync. From route optimization to customer communication, Routal offers comprehensive solutions that improve operational efficiency and increase customer satisfaction.

• Cost reduction: Shorter routes and faster deliveries.

• Full visibility: Real-time data to make informed decisions.

• Task automation: Less administrative burden and more time to focus on strategy.

Optimizing transport route management isn't just a competitive advantage, it's a necessity in a constantly evolving market. Are you ready to take your logistics to the next level?

‍Discover how Routal can be your perfect ally. 🚀

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